Friday 20 February 2015

Renaissance of Pay Per Call Marketing

Pay Per Call conveyed a tremendous change in the affiliate marketing business. Introduced after the success of Pay Per Click campaigns, the advanced version was introduced to benefit both the advertiser and the affiliate. Pay Per Call is based on the lead generation by per call diverted from the link promoted on the internet. Renaissance of Pay Per Call marketing can be regarded as the prosperous future of the 21st century, where both affiliates and advertisers can gain unexpected profit in a short time span.

Current era of Pay Per Call marketing

Today, the overall concept of branding has changed, the mobile generation has swiped the market by generating a major percentage of traffic from the smartphone users. Adding a powerful support to the ignition of a new era of advertising is the Pay Per Call. Instead of filling online query forms via smartphone, the users are  more interested in directly talking to the company representative operating from customer care center. A simple call can solve every query of the customer and make sales conversion.

Mostly all the companies have their fully functioning call centers that assist customers in maintaining a better understanding. In addition, companies launch a toll free number; so users can call for free of cost. Pay Per Call offers choice for customer to choose the process to contact the product or service provider.

Advertisers are more interested in Pay Per Call marketing as its cost effective method of generating leads of potential clients, which later can be converted into sales. With Pay Per Call marketing business owners don’t have to purchase leads, forward it to the salesperson for outbound dialing. Pay Per Call consumes less time and provides effective results by monetizing inbound calls at higher rates. Some of the lucid industries where Pay Per Call plays a vital role in marketing are as Finance, Education, Insurance, Home Services, PC/Tech Support, Health and Wellness.

Upcoming extravaganza in the field of Pay Per Call

In the coming years, international business will completely be dependent on the Pay Per Call campaign for marketing. Recently, Twitter announced its upcoming venture “click-to-call ad”. This feature is being tested at several parameters and once approved will change the facts of twitter marketing to a large extent. Moreover, with the constant increase of affiliate marketing, the Pay Per Call campaign will gradually expand its zone and revolutionize the modern era of digital marketing.

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