Drift in the story for the online marketers

Online Digital Marketing

As the year 2014 has already bid goodbye to us! The leading players of the market which have been closely knitted with the affiliate marketing arena has been, much under the phase of the reshaping & recreating their strategies for the online marketing.

The drift much evident of the majority of the people from the desktop research to the mobile search is right now the summit of the inverse parabolic curve. Reflecting the change which has happened in the whole eternity of the affiliate marketing! All the main pillars of the strategy for the affiliate marketers as well as the online marketers is calling for the action of the hour that is the need for shaping their PPC, CPA, CPV strategies much in the new mould of the mobile supported  plethora.

Gone are the days, when people had apt time to sit and enjoy on the desktop! Marketers have to be much now more focused on the mobile supported PPC, CPV set up! Time is calling again & again for the marketer to tap on the mobile giant. This very situation where the eighty percent of the viewers are online, they are not on the desktop or PC they are there on the mobile phones.

Call of the action is all the affiliate programs all in sync with the mobile friendly technology

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Affiliate Marketing

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New Year resolution for the Affiliate marketers

The 2015 has unleashed new powerful avenues for the affiliate market champs with the new avenues built up and the new fore grounds to be discovered!  Affiliate markets have been a great rising high & higher in the year 2014, with much of the digital plethora shoot up! The Affiliate marketing left people much in the amused state! With the much dignified social network platform been revolutionised with its advent! 

The affiliate marketing key strategies and the actionable practices have been undoubtedly been the major drifting factor for the overall market! Driving much of the sales for the various enterprises worldwide! A revolutionary market tactic which has brought an unbeatable strategy between the advertisers & the publishers all across the world! Leading to the profitable foregrounds for the both the parties! Advertisers’ has been able to hit the spotlight for the right buyers! Hence tapping on the right market, with the right ROIs! Publishers on the opposite shore have been also sailing through the success wave by the affiliate marketing, by being able to spot the right seller! 

With the new avenues unfolded with the year 2015! Affiliate marketers are prepared with their strategies and the objectives all well placed and clearly defined! The most sorted out the major turning point of the story have been contributing to the marketer’s New Year’s resolutions towards their markets! 

There’s a new wave grasped with it the whole range for the food for thought! New Year has brought the new themes to work on!  The much of the content can be written much in sync with the new topics, on the roll! One can get a breakthrough in the people’s lives with much of the focus, on the coming festivals; here is a list of ways affiliate marketers can market online better and be more effective at generating revenue during the Q1 period:

• People’s behavioural patterns would be targeted, in accordance with their passions! Many would be on the roll for losing the weight this year, marketers can tap on this! Much proportion would be for quitting smoking as well. This can also be targeted! In the nutshell the health section can be tapped!
• Valentine’s Day would also be on the roll soon, with the beginning of the new February month! Much would be the theme focussing on the marriages and the love section!
• Quitting smoking –much focus can be drifted to the health blogs.
•  Love themes focused content and the websites can be targeted in the Feb.!
• The physical fitness can be targeted.
• The career path can be tracked!
•  Money saving plans can be targeted too!
•  Starting on taxes – finding a tax service, finding a CPA
• Getting organized – home, life, finances
•  Reducing debt – paying down debt, refinancing credit card
• Travelling – planning a trip, planning a vacation
•  Getting Married – finding wedding services of all types, buying attire
•   Budgeting – saving money, managing money
•   Switching/adding – insurances, policies, membership plans
•  Moving – new house, moving services, car moving
•  Kids – new babysitter, nanny, tutoring, education, devices

The incredible fact would be creating the creative affiliate marketing programs for the different exhibiters and the buyers online!

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Two Shades of Online advertising

Today is the era of the 4g, Internet has got liberalized to a much extent to the eternity like never before! With the high usage of the internet & its compatible new technology devices! The challenge for the marketers has got all open & loud! They have to come up with the innovative online advertising ways, to cater to the new developed technology! So is the challenge which stands for the online advertisement plethora! 

The latest forecast reports have also proved that the advertisement expenditures have so far estimated to reach $518.8 billion. The forecasts are that by the year 2016, the expenditure scale will reach the $613 million in the coming future. The hero of this situation would lie in deciding the right set of the proportion of the text ads .i.e. the content & the display ads have to be in the right proportion for yielding the right result! The important parameters that also form the main part of it are:

Are you placing only the text-ads!! Relying completely on the text ads only is also a scenario which one has to be wary of! Just the text ads don’t work! You are losing the charm of the visual ads & hence losing to the much scale on the Branding & the visual impact! Influential social interaction gets completely fade out by missing on the social ads. The synergy of the social & the visual content you can motivate the buyer to close a sale!

Display Ads in majority:  Pacing only the display ads also is never considered to be a safer court for the marketers’ .Different industries are with different values. Sectors like for e.g. if a website is for a financial institution or an educational institution placing only the visual ADS also doesn’t work at all. The very important factor is by the content! Which play an important entity in such portals? Certain industries have certain requirements. The proportion if the content & the display ads vary with each nature.

Not Relying on the Mobile Devices: With the mobile broadband shoot up!! Majority of the segments of the varied industries are now more in to the mobile devices rather than the PC. The era of the personal computers are all out in this fast pace lifestyle! There s no time with people to sit & do the complete set up for a PC to go online! Technology has all embraced in to a mobile phone. Everything involved in the online advertising has to have to be updated in accordance with the mobile devices new technology set up! The advent of the 3g & then the 4g has provoked to much extent the majority of the people to surf net in their mobile! The fast lane lifestyle is adding to the party!

Landing page not mobile friendly! If the landing pages will not be mobile friendly then it affects the performance of the online advertisement to a great extent! Landing pages stand for the mobile optimized respond or the change based on the device being used! If somebody visits a page with a Smartphone then it has to be made sure that they have the opportunity of the click-to-call.

Testing: If you aren’t testing, you aren’t taking full advantage of one of the primary benefits of online advertising. Fundamentally, campaigns should perform better over time. Test landing pages to determine if one design is preferable to another. Utilize variations of ads. Draft a few different text ads, or better yet, create ad groups focused on specific keyword themes. Design different display image ads and sizes. See what works best and do more of that.

Tracking: You aren’t tracking. If your website or landing page doesn’t have analytics installed, that’s a telltale sign of a campaign with critical missing parts. Once you get Google Analytics or analytics software installed, be sure to code your landing page with event tracking, so that you can get valuable insight into where people are going once they land on your page and which elements of your online campaign is driving that activity. You have entered into a 6-month or longer contract to get the “best rate.” This was how a lot of online advertising was sold five plus years ago, but not today. Today’s online market is the auction, where prices fluctuate depending on a number of unknown (thank you Google!) factors including competition and bids. Don’t commit long-term unless the channel is a proven work horse. For most financial institutions, staying nimble will allow the best chance of success.

There are a lot of moving pieces to an online campaign, even after it’s been built. If you have begun advertising online, use this checklist to improve your campaigns and get the most from your precious marketing dollars. If you haven’t started advertising online, keep in mind that 97% of people start their search for financial products online. That’s an audience you can’t afford to ignore.

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The new Jargon for Marketing is here!! Kudos to the new language called Article Marketing!!

Article Marketing

With the advent of the new generation of broadband & sky rocketing social media! The requirements & the specific clientele have changed 360 degree. Defining this marketing as the form of a marketing where the marketers they strategically place the articles on the internet portals with the objective to promote a specific website. It’s another sophisticated way to enhance the interest in a website, boost the credibility as an expert in your particular niche!! Adding to the party is creating the back-links to a website which will improve the site’s search engine ranking to great heights. The beauty of the article marketing lays in the crude reality that it us sophisticated yet simple by heart & economically favourable as well. Cost minimal. In today’s time, many eminent bodies are benefiting with this new invent in the market! Right away from the Digital Marketing companies to online marketing companies...This new invent in the marketing has been tremendously a magnificent stepping stone!

The whole arena of the article marketing has unfolded remarkable new avenues for the bundles of opportunities to be cracked. The key essentials for excelling the article marketing include:

Article Marketing Benefits

1.    Key Identification of the market niche
2.    Strategic selection of the title for the Article
3.    The major quality compliance
4.    Placing strategically the summaries of articles on the internet.
5.    A justified sharing of the articles on the social media websites.
6.    Publishing of the articles specifically in the article directories.
7.    Including guest post for the blogs.

These mentioned key areas constitute the main fundamentals of success for the Article marketing to be a hit in their particular main key responsibility area.  Mentioned below are the important foundation pillars for the article marketing.

Selecting the Niche:  The niche area would be an important judgemental.   It would judge the nature of your article. Also the specific nature of the market you would be catering to.  The type of the area you chose, it will determine the nature of your articles

Title of the article:  Title of your article constitutes to be an extremely crucial part as it is the first very impression of your write up! Contributing to a great extent in attracting the millions of the viewers which ultimately improves the SEO! That’s where the importance of selecting the right title for your article counts. A huge long effort is what is required to create strong impressive SEO-friendly titles.

One has to make sure that the titles have to be crisp & precise to appeal more and more people in a fraction of seconds.

One has to ensure that they place the sorted keywords in the very beginning! Adding to these factors another important factor is accurate representation of the information in the article. Some writers do mistake by choosing the catchy titles just with the motive of attracting attention of the readers even if the article doesn’t match up!

There is another incredible fundamental lies in this whole scenario that is choosing the research keywords with proper precision & effort. Much thought has to be put in deciding the title of the article. It should get into the eye of the web surfers which contributes to the highest search volume & possesses low competition.

One should be really careful in placing the keywords in a very right way in the article. One has to be particular of where to put the keywords! Putting the keywords in the very beginning does wonders for the   marketers, rather than at the end.  One has to be prepared enough with all the keyword research via different blogs.

If done with right set of practices, the article marketing turns out to be a boon for many marketers. It has always provided an additional advantage to the enterprises in generating the website traffic & the organic traffic as well,

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Mobile search vs. Desktop search call for the PPC experts

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According to the latest research & study in 2014, it has been clearly stated & understood by the researchers for the e-marketing, the mobile projection will boost, the projections are loud and clear! The spending in particularly US for the mobile search is going to be four folded!   The Desktop search is clearly been understood to be vanished!

The companies specifically focusing on the PPC ads & particularly the organic SEOs have been putting the money in them much with the focus & consideration! However, the call of the time is to beware of the Smartphone’s & the tablets. The mere fact of the time, which has revealed that the desktop search is all out & the focus is all been in love with the mobile search!90% population is on the cell phones! They will not be found on the desktops! Last year of 2014 has shown spectacular protrusions witnessing the mere fact that the mobile alone accounted for the quarter or the 25% of the total spending on the search!

The Grey shade of the whole story lies in the fact that despite the huge spending of the marketers on the mobile, there have not been much of the ROI received! The trend is well expected in the favour of the mobile search spend as this will continue to stalk desktop in the coming year 2015! Though it’s perking up!

Keeping a track note on the performance of the mobile search has become necessary & supposed to be crisper! As the main consideration rises, when it actually has shown that there had been a major effect on the sales in the retail stores.

The mere fact of the eternity is that the major portion of the traffic through the mobile is being generated from the iOS!

People have accepted that with this fundamental of the booming mobile search & browse happening! What exactly has been the source of this traffic! 

The moment of the truth is that iOS traffic is booming high & the android traffic is going in to the darkness!

After the latest much awaited launch of the iPhone 6, the hero in the market, in the league of the traffic, the iOS Devices has brought the US at the position of the 61.4 percent!   In the whole race for the traffic, the mobile web traffic has been able to contribute to the 37.5 percent! This whole picture has been able to come in to the reality with the mere fact that the portion of the people adopting the iOS Devices has increased & the android population is moving to the iOS league.

The Apple iPads have been significantly the showstopper! Analysts believing that the current scenario will jump up to the other level with the very evolution of the iPads.

The latest research has shown that the complete iPhone’s market share in the US has soared up to the 33 percent! There’ll be a heads on between the iOS users will be more drifting towards the higher usage in comparison to the android section which seems to be sulking. The very contribution of the Ios’ from the tablets generating any time more traffic then the smart phones will be greater than the androids.

The complete data is being concluded from the overall 12 billion page views solely on the mobile, that too in a month! In complete US, the smart phones contribute to the 150million users. This very particular sector resulting to around 15-20 pages viewed in a day!

The complete eternity of the PPC, the major hero of the performance marketing has to be well prepared and aligned in accordance with the trends revealed! The dormant volcano of the mobile traffic sleeping has been becoming slowly active.

The million dollar question is you all set for the year 2015 with your PPC expertise?

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Embrace the new wave of the Affiliate marketing, Unleash the massive potential of a unique plethora

In the recent times, Affiliate marketing has been unleashed & cherished much by several marketers for upraising their annual profits & widening their scope of the marketing to bring out the best from their dedicated market niche!  A revolution to the marketers to upraise the benchmarks of their economy of scales!  The incredible phenomenon of the Affiliate marketing has been much treasured & explored by all different kinds of the companies, targeting worldwide markets...Addressing to their respective specific requirements! 

The foregrounds of the affiliate marketing can be better be explained & be well be versed with, by understanding its potential & impact which it helps in imbibing to the advertiser’s & publisher’s scales of economy!!  The affiliate is obviously the entity.

Affiliate Marketing: Rope Media has its USP unique selling proposition, centric to the Affiliate Marketing, which is a specific kind of performance based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.

4 core players:

•              Retailer ('brand' or ‘merchant’)

•              Publisher: also known as affiliate

•              Network: contains offers for the affiliate to choose from and also takes care of the payments

•              Customer: the key end user 

A bombastic & fantabulous breakthrough in the marketing, which has been much in the existence today, has become one of an essential ingredient for all the major advertising & social media giants.

An In-depth to the Our Market Platform: An unique platform by Rope media inviting all the well calibrated advertisers & the publishers to reap the benefits of their mutual marketing plethora...Enlightening & awakening through the unique connectivity brought by this platform for the affiliate marketing excellence to emerge to the excellence at the par!

The centricity revolves much with the harmony between the “publishers” One who publishes the advertisement or a page, on their webpage! With the “advertiser” One who intends to endorse their product or expertise by making their visibility much loud & clear! Affiliate marketing is a one of its kind of a marketing practise where every single action counts ...every single click means much more! Dispersed in two main categories: CPA & CPL! 

CPA: represents the cost per action phenomenon of the Affiliate marketing vicinity! Every action done by a visitor on the sections being advertised by the publisher for its advertiser is counted & valued in accordance! There is a margin being demarcated by the advertiser for its publisher! Come harness the potential of Rope media’s excellence in enabling you to synchronise well with this advent of the Cost per action marketing plethora for your business specific needs and the niche! 

CPL: represents the cost per lead fundamentals of the affiliate marketing! The Payment model for online advertising in which When a prospective client accesses a vendor's site through an advertisement posted on an affiliate site and the prospect leaves enough contact data to be considered a viable sales lead, the affiliate will be paid a preset amount, which becomes the cost for that lead.  The CPL has its own exponential motivational factor for your annual sales! Come embrace the inimitable CPL intelligence of the Rope’s practised & specialist platforms enriching and upraising your business to reach to a new milestone! 

About Rope Media - Stands today among the leading media companies, with its core expertise in Affiliate marketing, SEO best practices, SMO intelligence & PPC successful fundamentals. The well renowned marketing company headquarters in Delhi, NCR. A new milestone in the media industry! Rope is an industry-leading value-oriented online marketing company. The USP unique selling proposition of this group lies in generating quality leads, traffic, clientele, and key markets for all types of corporate. Among the main core values of the company, our main USP is for Client acquisition. Building the Synergy: Our media specialists carve out the preeminent media latent in a well streamlined cyberspace to deliver the SEO excellence to the key advertisers & the publishers!   Inception: Rope Media, founded in 2014, synergy between two partners keen on harnessing the power of online marketing. Servicing the needs of international clients globally is among the central commitment of Rope Media in today’s new era of technology.

The year 2014 witnessed the stepping stone to a great media to focus on digital ad mobile marketing. The company was named Rope Media. A platform to unite & bring advertisers and publishers on board to create new milestones with increased ROIs

Our Values

•              Performance Excellence

Reinventing the wheel, best actionable practices and pioneering the gateway to boost their sales contributes the company vision, values and strategic goals.

•              Integrity satisfying the interests of both employees and clients with precision and transparency.

•              Global Alliances Mutual alliances, new contracts and tie ups are our main focus.

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Revealing the key stepping stones for the future of the Internet marketing in 2015!

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What constitutes a successful business strategy!! A successful business strategy is mainly comprised of the key success mantra for outstanding internet marketing! Many marketers have been all geared up, with not disclosing their cards for the key battle ground of the advertising! There’s a famous saying on the execution of the key strategies “execution is all that counts”– but it’s not. The key premises through which the execution is done, is what which count even more”

For the upcoming year of 2015, the marketers have promising foregrounds for the internet marketing key grounds. Much kudos to the advent of the PPC, CPA & CPV models, being reckoned in the affiliate fraternity!

The well-laid strategies for the internet marketing would focus more on the best practices for the SEO with the relatively predominant consistent content management!

The market experts have the key findings which constitutes the main key findings for the internet marketing! The main foundation would be laid by the synergy between the proven business models with the workable customer acquisition models.

The jargon for the internet marketing which has been implemented by much portion of the market experts is “ Make money online marketing” As it has been undoubtedly been the best marketing practice for making money online in a way creative! Internet marketing or the online marketing comes under the category of the most refined niches online, one of the most innovative in its kind. The main components which constitute the critical niches for the internet marketing have been: Blogs for the branding, Articles for the better brand promotion of the brands.

The main essentials for the online advertising will be consisted of the main key findings as mentioned below:

1.    Customer’s tracking & their records would be significant
2.    Niche focused tools would expand
3.    The trend of the e-books would gradually be dead
4.    The era of the DVDs would die
5.    The new trend in the pod casting which would be the blogging new language!
6.    Sophisticated and proctored communities will begin popping up everywhere.
7.    Blogs would be the most powerful brand building formula for empowering the online ventures.
8.    Your customers will need to use your product and be successful for you to have a sustainable online marketing business
9.    Personal freedom is slowly starting to be articulated as “personal sovereignty.”
10.    Your customers will need to use your product and be successful for you to have a sustainable online marketing business
11.    In-person events and training will explode
12.    The daily podcast format will become prominent
13.    More and more, content will need to be delivered with high-level consulting
14.    More 4th wave internet marketers will emerge.
15.    University educations will start to look more like internet marketing training, and internet marketing training will start to look more like university educations
16.    If you want to start a blog about entrepreneurship or personal development and you don’t have an angle that gets everyone in the room FREAKING PUMPED and saying they’d buy products from such a publisher…
17.    Apprenticeship is back.

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