Monday 13 April 2015

How to Make a Non-Invasive Online Marketing Strategy?

“The biggest risk is not taking any risk... In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks” - - Mark Zuckerberg
                                                                                       
Internet marketing has replaced the invasive methods of advertising, which’s limited just to billboards, TV ads, radio jingles and posters. Currently, marketers are playing smart marketing game to attract maximum clients and generate higher ROI. With no-doubts, the supernatural population of worldwide netizens make online marketing a huge success in the 21st century. Namely, the three musketeers of digital advertising as SEO, SMO and PPC are playing a crucial role in promoting products/brands/services. These three digital brothers are search engine friendly and very well aware of how to execute their job. To ensure the marketer achieves his/her marketing goal, a non-invasive online marketing strategy is required as an essentiality.

What is non-invasive online marketing?

Non-invasive online marketing refers to the modern advertising methodology or 360degree mode of marketing. In other words, non-invasive marketing refers to promotion of the brand via respected digital marketing platforms such as SEO,SMO,PPC and Email marketing. Advertisers must keep in mind the Google guidelines (Penguin/Panda Update) when planning an effective strategy for non-invasive online marketing.

How to make a non-invasive online marketing strategy?

•    Understanding Target Audience: Basic rule of advertising is to know what exactly the customers demand, what is their interest and how they want products and services. To ensure the brand advts reach directly to potential clients, advertiser must research on consumer behavior related to a particular product. In addition, comparing with competitors helps in drafting a plan that leads to the doors of success.

•    Keywords: Online advertising is completely dependent on keywords. Google crawls the web pages in context to keywords and displays relevant results. A well verse research of high traffic keywords on Google Adwords can lead to generating positive business leads for conversion. Other effectual keywords usage is long tail keywords, alternative keywords that ranks web pages instantly.

•    Platform Selection: Choosing the right digital marketing platform for online advertising is a smart decision. Marketer must understand the value of SEO,SMO & PPC in significance with associated business. SEO is favorable for increasing SERP ranking, SMO promotes brands on social networking sites and PayPerClick (PPC) improves web traffic as per click count. For start up business, the complete package of digital marketing including SEO,SMO & PPC acts as a game changer.

•    Planning: No plan-No success! A well streamlined plan offers fruitful results. By structuring the invasive online advertising as per the guidelines set by Google, every brand can promote itself in a lucid way and influence majority of satisfied customers.

•    Execution: Last not the least, the invasive online advertising strategy must be executed with a transparent methodology to directly reach the end-users. By implementing the set parameters of the strategy, advertisers can easily reach their goal within a specified time.

Friday 3 April 2015

Social Media The Best Marketing Tool For Your Business

Sharing is caring! The old proverb implies the modern strategy of social media networking, where people share posts, pictures and videos to communicate with mass audience. Social media has become the marketing tool that helps to market a brand in an interactive way. Keeping the fact of consumers in mind, the social media engagements must be executed. A small mistake can lead to havoc.

When using social media as a powerful tool to convert sales and maintain goodwill. Do keep the following important points in mind.

•    What are you posting : Remember your posts are for interacting with consumers. The content must be relevant and not offending any culture, community or any individual. A transparent text with images increases the visibility rate of the post.

•    Where are you sharing : Always analyze which social media platform is best for promoting your brand. Yes, Facebook, twitter, YouTube and Pinterest are common social networking platforms. But for more relevancy the other popular social media and blogging sites must be targeted. Some other popular social sites are as Linkedin, blogger, Google Plus, Vimeo and Instagram.

•    Whom do your updates relate : Understand your audience, implement your strategies and plan according to the target audience. To ensure your posts reach the desired community, dedicate the post for specific audiences such as youth, girls, kid’s, women’s, men’s, corporate or business groups.

•    Objective : Don’t let your objective fluctuate. If targeting for sales, ensure to maintain the effectiveness in post to attract maximum buyers. Whereas, entrust complete details with links for publicizing services. A planned objective leads to gain tremendous response in short time.

•    How will users react : Reaction of users on shared posts is mandatory for building positive goodwill. Once the customers are satisfied they will like to promote and share the company brand and services. Reaction of users helps to examine the future strategy for social media marketing services.

Apart from basic knowledge of sharing posts on social media, the publisher must be aware of social media technicalties. Namely, hashtags, interlinking, retweet, tagging, bulk messages and direct messages play a vital role in winning the social networks. To ensure the company social networking profiles receive maximum likes, retweets, comments and shares, the reputed digital marketing companies must be consulted. A wide list of reputed digital marketing companies can be easily contacted  by searching Google. The social media experts recommend to choose agencies holding Google certification or experienced in positive result orientation.

Thursday 26 March 2015

Learning The Art Of Lead Generation Using Pay Per Call Campaign

What is a lead? Source of customer to be targeted, namely the info required for making conversions is termed as lead. Affiliates are the professionals, who generate leads to enhance the rate of sales conversion. Digital marketing agencies have evolved the effective strategies that help marketers to gain access to rich leads of potential customer base. The PayPerCall also known as PPC campaign is the latest advent of online marketing, designed especially for businesses highly dependent on calls.

What’s PayPerCall? Just like the name, PayPerCall is an interactive digital art of processing leads and paying advertisers discussed rate on per call. These calls are redirected via advanced technology of an IVR system, where customer care executives resolves queries/troubleshoot faced by the clients.

Art of lead generation aims for higher traffic, increased sales and return on investment (ROI). Unlike every other art, the lead enhancement art too needs unexceptional skills, traits, knowledge and techniques.

Hereby, the lead generation art is briefed in a step by step process.

•    Understanding audience: Firstly, reading the customers’ mind, build the ethics of rightful PayPerCall campaign. Who’s the audience? What they want? What services satisfy their needs and requirements. Are they solution seekers or product buyers? A precise study on target audience, let’s to plan and execute a fruitful PPC campaign.

•    Keywords research & bidding: What terms or keywords are the customer or seekers searching on the internet for finding assistance or links to dedicated websites. Google Adwords is the best platform to research the most searched keywords related to a particular business or domain. On the basis of search counts and search rankings the keywords can be bid to run the PayPerCall campaign.

•    Landing page creation: It’s important to create a specially designed landing page for inviting a high percentage of traffic. The innovatively structured PayPerCall landing page allows visitors to easily browse the offered services. Revolutionizing the web age, visitors can anytime directly talk to administration staff for seeking solutions.

•    Targeting high ranking search engine & platforms: Best online marketing platforms and search engines must be targeted for running the Pay Per Call campaign. The PPC investment gets fully utilized at the top online advertising urls. Top search engines for PPC campaign are as Google, Bing, Yahoo & Rediff. Whereas top promotional PPC platforms are as City Search, Area Connect, Urban Spoon, Yellow.com, Switchboard, Dexiknows.com, White Pages.

•    Implementing creative marketing plan: Digital marketing agencies leveraging the use of Pay Per Call campaign for generating leads for IT Help industry, follow creative plans to make marketer a succeeder. Pop-Up ads, online banners and dialer ad’s are advanced tools to include every user to be a positive lead.

Make a positive impact on the industry you lead. Learn the digital art of generating leads for business using Pay Per Call campaign. A well streamlines PPC campaign is the secret of multiplying web traffic and ROI.

Wednesday 25 March 2015

Do’s & Don’ts Of Digital Marketing For Modern Entrepreneurs

Entrepreneurs of 21st century think independently, to raise new business prospects. Digital marketing services have replaced the traditional business concepts. Currently, the retail market has been taken over by eCommerce websites and popularization credit goes to digital marketing agencies. The market is witnessing growth by involvement of marketing tools and evolved a new concept of trading. But, the advertisers have to be smart enough to select and execute the right strategy.

Do’s of Digital Marketing

•    Marketers must always consult reputed company for availing digital marketing services at industry leading prices
•    Inspecting team of experts. A team of Google certified professionals is best for executing campaigns and increase sales
•    Selecting SEO, SMO or PPC campaigns as per the business requirements
•    Choosing ideal package with additional features or services
•    Using keywords related to a product or service
•    Ensure PPC Ads are promoted on high traffic websites and online channels
•    Broadcasting awareness messages for target audiences
•    Creating positive goodwill by following Online Reputation Management (ORM)
•    Channelizing social networking profiles and interacting with customers
•    Maintaining record of day to day digital marketing services in delhi, keyword ranking & reports

Don’ts of Digital Marketing

•    Avoid black hat SEO techniques. Google penalizes websites involved in illegal online promotion
•    Never post sensitive content on social networking sites that may harm any individual or community
•    Do not release campaigns with highly animated online banners and ads
•    Discard keywords that have high competition and have less possibility of ranking top
•    Be careful in designing a well structured, informative landing page with equal colour contrast
•    Make sure to add call-to-action button on the landing page
•    Pay full emphasis on both on-page and off-page SEO techniques for ranking keywords
•    Try to run banners and ads on high ranking websites
•    Don’t complicate the ad, it may confuse the online users
•    Don’t underestimate the value of digital marketing combo packages. A customized package targets more clients rather than ordinary package

At the end, digital marketing is not that complex as it seems and do’s and don’ts help to plan an effective strategy. The agencies involved in SEO, SMO and PPC follow the needful strategies to generate results. It’s better to hire a reputed digital marketing company, rather promoting the brand utilizing DIY techniques. Surely, the online tutorials and examples are ideal, but professionals are suitable for professional works.

The do’s and don’ts of digital marketing clear the doubts that are usually faced by the marketers and advertisers. A smartly structured digital marketing strategy proves to be successful. The do’s and don’ts are based on parameters of digital marketing as SEO, SMO and PPC.

Monday 23 March 2015

Pay Per Call: The Ninja Technique Of Winning IT Help Support Industry


Win the fight of being in the top position on charts of IT help support industry. Swing your powerful move, just like a ninja to sweep the whole market in one go. The pay per call is your weapon, generate as much lead you want, serve maximum customers and earn supernatural income.

Presenting, PayPerCall feature for marketers dealing with business associated with customer handling or customer service centers. Designed with the ultimate motive of increasing return on investment (ROI), the PPC campaign connects your business with consumers looking to contact you urgently. Based on the simple concept of “Serve & Earn”, you can earn dollars on every call. Surely, just like a ninja has to sweat during practice, you too have to spend money to enjoy monetary benefits of the PPC campaign.

How Pay Per Call Uplift IT Help Support?

PPC or Pay Per Call introduces the marketers to the online users searching for solutions related to their system, gadgets and electronics. The special landing page dedicated to PPC allows visitors to directly talk to administrators via toll free number or request for a call. The potential audience automatically lands on the dedicated page, this is the magic of keywords. Advertisers or proficient digital marketing experts bid the top search keywords and run the campaign on popular search engines such as bing & google. Respected IT Help service providing companies are making huge investments to utilize rich keywords for attracting a larger audience.                                                           
Favorite Platforms For Running PayPerCall Campaign

•    Bing
•    Google
•    Yahoo
•    City Search
•    Area Connect
•    Urban Spoon
•    Yellow.com
•    Switchboard
•    Dexiknows.com
•    White Pages

PayPerCall Empowering The IT Help Support Business

IT help or technical assistance industry completely depends on the callers. According to technical surveys, every second 100’s of users look for technical solutions. The 24 hours operating IT Help companies remain occupied in administrating the worldwide clients. Empowering the work module, the PayPerCall campaign tracks the users searching for online solutions. Such online solution seekers are effectively assisted by company administrators and resolve the complications within low time straints. The rising yearly economy of the IT Help industry is a proof of involvement of methods for lead generation. PayPerCall stands as an out-of-the-box idea for improving call rates by investing smart i.e. pay only for positive leads.

Of course, as a business flourish from time to time, the responsibility of maintaining the prestige is ethical. If business depends on the percentage of dialers, then PayPerCall is the art to master for dignifying the presence. PayPerCall is not just a lead multiplier tool, it’s the sword for winning the international market arena.

Thursday 19 March 2015

Pay Per Call Becomes The Backbone Of Tech Support Business

Launched with a positive aim for marketers, Pay Per Call has proved itself as a powerful tool for generating business leads. Topping the chart of online marketing campaigns, Pay Per Call is the finest lead generation tool for tech support centers. The complete business of tech support depends on solving queries of callers, who remain confused with troubleshoot related to advent gadgets, systems and peripherals. For technical assistance providers the Pay Per Call campaigns are highly beneficial to generate genuine leads. Ultimately, the PayPerCall have become the backbone of tech support business and increased conversion rate that was pacing slow earlier.

Solving queries of the customer

Smart customers shop smart and smartly tackle the troubleshoot situations related to a product. To ensure the customers are satisfied, the tech support team works 24x7 hours to serve millions of callers. The PayPerCall campaign allows callers to directly talk to customer executives and seek solutions for queries. With ease of tracking calls, the advertisers can monetize the profit share on per call basis.

Phone calls are valuable

A successful ad campaign is the one which makes the phone ring. More callers means that customers are paying interest to your services and products. On the other hand, it gets easy for sales representatives to directly talk to customers and solve their queries. By using pay per call, advertisers can target audience by channelizing campaign at digital marketing platforms such as display ads, PPC, Seo, Smo and email marketing. Moreover, advertisers can use the PPC model to track the call response generated from the particular media campaign and spend money wisely.

Ending Online & Offline Gap

PayPerClick & PayPerCall are the two models of digital marketing being used by advertisers to brand themselves. Related to each other the two models differ on the basis of click and call. Where Pay Per Click is an online medium of advertising and the Pay Per Call is an offline campaign. The advertisers are more interested to invest for calls rather than bulk quantity of clicks.

Why PayPerCall for Tech Support?

Pay Per Call is the new concept of digital marketing with maximum chances of increasing sales. Customers are tired of sending email and queries for availing support services. The PPC campaign connects the caller and customer executive via transparent call, where a simple conversation clears the customers doubts. Furthermore, PPC services are much cheaper as compared to other platforms of caller lead generation.

Wednesday 18 March 2015

How Online Reputation Management Helps You In Business Expansion?

Did you know, every second millions of online consumers are searching for products and services on the search engines. Check your business listing on the search engine and what is your business ranking for the target keywords. If your company ranks #1 On Google then you are lucky, as you can redirect a desired percentage of lead for conversion without focusing on internet marketing. Whereas, the negative reviews created by competitors have enough power to end the glory of your business within a short time span. The art of maintaining the online goodwill is known as online reputation management (ORM). With the implementation of the strategic ORM plan the degrading image of the company or brand can be restored.
Beware the competitors are watching your activities on the internet and planning to move ahead by gulping your business. Thankfully, digital marketing agencies Gurgaon are offering qualitative ORM services for managing online reputation for individuals, business owners, corporations and brands.
Below are tips for DIY process for self ORM
  • Track yourself: Want to remain updated about the google activities related to you or your social profile. Set up and use Google Alert, the trump card for keeping a track of yourself on the internet.
  • Purchasing your own domain name: Choose and buy the domain name that expresses and relates you appropriately. The web content describing you or business helps the followers and customers understand you in a better way.
  • Organize your content: Always remember people are searching for you on Google. To ensure the displayed web results rank the best sources of reference, try to maintain blogger account on various portals. Your thoughts, engagements, news and info is displayed via blog sections and posts.
  • Socializing with social networking: Digital age completely depends on the interaction done by sharing updates about recent activities. The social networking sites such as Facebook, Twitter, Google Plus, Instagram and Youtube are the best platform for broadcasting messages to mass audiences.
  • Optimize your web presence: Keywords or terms related to your business must be highlighted in the content of your web pages and social networking profile. Instead of keeping a nick name, the user should focus on maintaining their profile by revealing the real name.
Online reputation management can be maintained by the individual himself by following key steps mentioned above. Whereas for users, who face negative links created by the competitors the digital marketing agencies offer ORM solutions. Its 100% safe to trust the digital marketing professionals, to create discreet web presence.

Friday 13 March 2015

PayPerCall Let’s You Contact The Customers Directly

Introducing the unique process to directly approach the list of potential customers looking for you. This alleged news is hard to believe, how can you directly get the leads for conversions. Unveiling the truth, PayPerCall is the newest form of technology, which when promoted via digital marketing services generates the leads for conversions. In actual words, its an IVR technology  that automates the calls, whenever the user clicks the PPC link. Well, PayPerCall was discovered to help the marketers, troubled due to less rate of conversions, even after spending millions of dollars for online promotion.

PayPerCall is suitable for online business owners, professionals, experts, counselors, physicians, lawyers, premium services and technical support. With no hidden costs, PayPerCall can be easily installed on the business website and connected to the automated IVR system and PayPal or reliable merchandise account. As the user visits the landing page and clicks the PPC or contact number, he/she is redirected to talk to customer care executive. At the customer care center, the  executives are notified about consumer query. The IVR automates call directly to the customer, where executives provide assistance to solve the queries.

Features of the PayPerCall Service

•    Save client credit card payments (100%) to your own PayPal account.
•    Create a customized PayPerCall app to offer services worldwide and without any inconvenience.
•    Branding through a specially dedicated landing page for PayPerCall campaign.
•    Build your own clientbase and stay in touch with to maintain longterm relationship.
•    No monthly or annual charges. Just pay for the cost of per call to affiliate.
•    Develop a strong affiliate network.
•    Generate 100% positive lead.
•    Increase ROI and improve rates of sales conversions.

Current trend of PayPerCall depends on the affiliate network. The affiliates operate in alliance with the advertiser and are paid only for the conversions. After witnessing the profitable side of PayPerCall business, a large percentage of digital marketing agencies are involved in sourcing affiliates. Whereas, marketers are enjoying their own cherry of profit, the affiliates are smartly loving the cake walk.

Bringing more technical originality to the lead generation are PayPerCall apps. These hybrid applications have been specially designed for maintaining the record of interested customers, who can  be easily converted into sales. Marketers install this app on their webpage, so the functionality of the technology results to be fruitful. On the other hand, digital marketing agencies assist the marketers in promoting their PPC campaign via PayPerCall banner advt on the internet. Overall Pay Per Call has raised the marketing opportunities to increase the client base and have succeeded the growth of online business.

Thursday 12 March 2015

5 Benefits Of Advertising Via Digital Marketing Services

For a newly launched brand it’s difficult to create its strong presence in the online market. Every other merchant aims to popularize his brand in the international market. Thankfully, Google the global search engine allows advertisers to promote products and services on the internet for the sake of online consumers. In the commencing 21st century, Digital Marketing services are the primitive tool in branding a wide gamut of merchandise. Discussed below are the 5 benefits of advertising via digital marketing services.

•    Strong online presence: Search engines are flooded with millions of results about a particular keyword being searched by the users. By considering the competitive business age, the digital marketing services are the best solution for creating a strong online presence. Better visibility of the product, better are the results.

•    Ranking on search engine: Rank 1 in search engine means there are more possibilities that consumers will click and visit the company homepage. What the user finds easily, they choose it for purchasing or fulfilling the desired needs and requirements. A well structured digital marketing plan, including SEO, SMO, PPC and affiliate marketing leads to rank first on the Google. Furthermore, skilled digi experts bid high ranking keywords, to promote the company on the internet via white collar online advertising activities.

•    PPC campaign: Following the basics of advertising, Digital marketing innovative tool is the pay per click campaign. The advertiser promotes the banners online on the search engine, where consumers click the advt and marketer receives leads for conversion. Best fact about the PPC campaign is the pay per click methodology, where the marketer pays the advertiser only for the genuine clicks.

•    Strategic SEO plan: Search Engine Optimization (SEO) is the one of the advanced strategy of the digital marketing campaign. The Google certified professionals promote the keywords related to the business, so the website links are crawled by the Google crawlers and displayed in the results displayed by the search engine. To ensure the SEO plan tends to be effective, the SEO experts execute the plan as per Google Panda and Google Penguin updates.s

•    Increased ROI: Rate of Investment or ROI forms the major part for increase in profit percentage of every organization. The ROI evolves with the impressions, clicks, leads and rate of sales conversions. In order to meet the desired profitable share, a reputed digital marketing agency should be hired by every large and small industry. The PPC campaign is considered as the most effective strategy to increase ROI in a short time span.

Wednesday 11 March 2015

Impressions, Clicks and Conversions With Right Keyword Bid Strategy

Success of pay per call is dependent on 3 most important factors, which are impressions, clicks and conversions. With the amalgamation of these three factors the PPC campaign can effectively increase the ROI. In order to achieve success a right keyword bid strategy must be implemented. Searching the high traffic keywords related to business, bidding them and using them effectively to promote and generate leads forms the basics of keyword bid strategy.

According to the research made by Google, it’s been proved that credit for maximum conversion goes to mobile users. Consumers are smart and search for what they need on mobile internet, where specific keywords leads them to the related landing page. By easily clicking the desired product or service the purchase is done or the company professionals contact for providing assistance. The concept of PPC is based on impressions, clicks and conversions. Marketers are able to track the campaign’s success by calculating the call generated by per impression, click and conversion.

What is the right keyword bid strategy?

Keywords are the unique terms that are highly searched on the search engines by the users in finding information matching their requirements. Google has introduced the Google analytics for searching the best targeted keywords as per particular business. Advertiser can make a bid on a high ranking keyword by paying a nominal amount for using it for ranking specific link. To ensure the bid is made on exact keyword, a deep analysis of website is required. For example: for a digital marketing company, the best keywords to bid are as – digital marketing in (location), SEO services, PPC campaigns, SMO packages and much more.

By focusing the exact keywords for pay per call campaign, every user visiting the landing page can be converted to lead. The process of pay per call has witnessed a noticeable change with the emergence of more competitors to online marketing. In such competitive business age, the advertiser must aim to plan a strong keyword strategy and target potential audience to generate  quality leads.

Conversions are more specifically related to impressions and clicks. Marketers need to act smart if they don’t want to face a loss in the future. The keywords must be included in the content of the landing page and the source code, so the Google crawlers are able to search them and display in the result. Impressions indicate that users are visiting the landing page. As the rate of visitors increases, automatically clicks will be more and conversions can be easily recorded. Hence, it’s right to say a rich keyword is the key to success of pay per call campaign.

Monday 9 March 2015

Digital Marketing Companies in Delhi – Rank Business #1 On Search Engine

Are you a business owner or a corporate leader operating in Delhi? If yes, then get aware about the secret of increasing your sales by creating a presence on the internet. Search engines like Google are the main source for consumers to locate or gather information about a specific product or service they are looking for. If your company is ranked on the 1st page of the Google then the user may click, read details and contact you. On the other hand, poor search engine ranking will have less chances to generate leads of potential clients. The digital marketing company is the right solution to promote brands online on Google and gain positive goodwill, by increasing the rate of investment (ROI).

Today the online business promotion has become the essential strategy for every company. Specially, for e-commerce website and businesses depending on the internet require digital marketing services to survive the competitive market. After the introduction of low priced internet packages in India, digital marketing industry has significantly come into existence. Delhi being the main hub for businesses has the major list of leading digital marketing companies. The internet marketing agencies in Delhi NCR, offer premium services, certified by Google as SEO, SMO, PPC, Email Marketing and Affiliate marketing. To ensure the clients are ranked top in search engine results, the digital agencies have recruited a panel of Google certified professionals. With immense practical and theoretical knowledge of online promotion the digital media experts rank the company on top. In addition, the digital marketing agencies in Delhi are appreciated for offering internet advertising services at discounted packages.

Digital Marketing Services in Delhi:

•    Search Engine Optimization (SEO)
•    Social Media Optimization (SMO)
•    PayPerClick (PPC)
•    Email Marketing
•    Affiliate Marketing
•    Social Media Marketing (SMM)

With an improved ranking on Google, the business links gain more chances of being clicked by the users. More the clicks more is the possibility of sales conversion. For maintaining the rankings for a particular keyword the digital agency utilizes social media networks as a major tool for online advertising. Moreover, the pay per click or PPC campaign helps to source potential leads for conversions. Clients can choose a customized plan for online advertising as per their feasibility and investment. Basically, both the small and large scale industries can use the online promotion strategy for increasing business goodwill in terms of maximum ROI, traffic and sales.

Thursday 26 February 2015

Relook your seo stratagem



Exploring the complete SEO vicinity for achieving that next level manifold to your entire business gamut, with the self defined future digital trends which have bestowed the entire Digital display advertising’s future with an equation of a high note development shown in the entire enterprise gamut, for the expertise all across the different markets is well predicated among the people. The entire SEO gamut is explored well with the key marketers all across the world, for laying out that supreme efficacy in the enterprises.

SEO, which stands for its search engine optimization trait, bestowing upon the all different corners of the world, with the kind of the efficacy it has been able to generate for the different digital channels. The digital marketing with its different scope been endeavoured among the several business niche.

The SEO’s spectacular calibre to bring your digital channel, whether that is the website or any blog section has been able to leave its expertise.

The significant terms for the SEO eternity composed of the main essential vocabulary terminology:

Anchor text: an industry’s term for the SEO vicinity, which is used for the hyperlinked text, which represents the anchor to the link. This particular term is found to be prevalent, as it boosts the rankings for the websites, the keyword rich anchor texts are been used. Broadly termed as the Anchor texts in the SEO plethora, by the online market experts, it represents one of an important part of the entire optimization process. Better termed as the link scheme, for the, experts in the search market.  What is considered to be the best actionable practise is that the consistency be maintained for the anchor texts in all the articles and the press releases.

Title tag: SEO’s one of the prominent trait, relying on the title tag or page title. It can be seen on the page title or the title page, which is the main .html being specified by the headline or the browser in the search result. Title tag, which represents page’s title & usually observed in the prior tabs in the browser or mainly in the search result’s headlines, which are optimised by the search engine optimization, done by the experts who deal with the digital marketing.  The need of the hour is the creation of a unique & the relevant titles, to be incorporated.

301 redirect: One of the SEO’s strategies, which has been also among the leading best actionable practices, when the pages are deleted or the URLs are changed, the need of dissipating them in the digital universe, it follows with sending the 404 errors, which comes when the URL no longer exists. This practice is been performed preferably to avoid the dilemma, for the users, passing the ranking authority from the retired pages.   From the old URL, to another the page which is active& been specified by the publishers.              

SERP: It stands for the search engine result page. It works on the fundamental, which is returned, when a search query is typed. It is mainly considered as one of another smart tactic, which is composed, of the main skill which is actually been looked upon, by the SEO, for the main concept.

Keyword: It addresses the main element for the SEO set of the effective strategies. It represents the keyword or the keyword phrase which helps in epitomizing the brand, services & the products. The keywords have been important; it helps the users in devising the main strategies for the SEO. Help in devising the right approach for the better visibility, in the leading search engines to stand out from the main search engine portals, which enriches in the complete optimising process. Keeps a control on the overuse of the keywords, to avoid the flooding of the keywords by the SEOs in achieving an excel in the complete planning.

Indexing:  Involves the collecting & the storage of the data across the web. Majority of the search engines have been polishing the web platforms and creating the synergy for the complete database for the information. When the search engines locate a new web page, the need o add it to their massive database, is been much relied on the indexing.

Links:  The links are categorised in the two groups, one is for the internal & the second is the external. The links which occur in the pages inside of the website are the internal links.  The premium actionable practise, is that the links have to be organised with a convenient link structure which are internal has to be made searchable by the users and the search engines. The thumb rule that follows is that the every page should be at least less two clicks away from the homepage. The unnatural links or link schemes will make you end up with the penalty. 

Rel = “author”:  The tag which is used by the SEOs for associating the authors with the main Google+ profiles. It enables the face off for the brand, helps the main click through rates for the search engines. A thought leadership can be observed as the main ranking indications for the Google. A great tool for any bidding authors who creates the content online & lays many benefits.

Canonical URL: The phenomenon to enable a better tagging for the content which is a duplicate content. In a scenario where a seller has a bunch of the product, which is available in different colours, there will be a page for each colour.  The challenge for the search engine optimiser would be to clear the ambiguity of the indexing, as there are same colours. By the implementation of the canonical URL, or better say, canonical link which empowers the particular page to be enabled enough to be precedence in the search engines. It is one of the best optimum practises, when in the situation there are multiple pages which has the identical content.

Wednesday 25 February 2015

How to Generate PayPerCall Using Mobile Marketing?

Concept of market has changed to a large extent in the recent years. International customers are more concerned about purchasing merchandise online using their hi-tech smartphones. A simple search on mobile internet leads the customer to exact landing page of a shopping portal, where products can be browsed as per the choice and purchased instantly at the same time. E-commerce owners are pushing hard to follow smart strategies to attract the major percentage of customers. Mobile marketing concept is popularizing day by day with the increase in online market.  After a lot of research, the qualified IT professionals have introduced pay per call technique to generate potential leads for the business owners. Websites serving international clients are placing pay per call button, so customers can directly be connected to company professionals and sales target can be 100% achieved.

Key points on how to generate pay per call using mobile marketing:

•    Installing pay per call application on the website: For the effective functioning of pay per call campaign the website must have mobile application installed. With the use of ppc software, the advertiser can keep track of the calls received. Furthermore, PPC button redirects the visitors to speak directly to company executives.

•    Mobile website version: By assuming the percentage of smartphone users, the mobile version of the website should be in working condition. Timely maintenance of the website keeps mobile versions upgraded.

•    Keeping design & layout dynamic: Visibility is the main factor for presenting products for sale to customers. By analyzing the product with details, pictures and illustrations the customer gets better understanding about a particular item. In addition, the pay per call feature helps customers to directly contact the company, rather than sending email.

•    Association with reliable affiliates: Affiliate marketing is related to pay per call as it acts as a call rate multiplier. Advertisers plan a promotional ppc strategy for popularizing the pay per call links on various channels of promotion such as social media, search engines, mobile marketing and online banner advertising. Affiliates are highly profitable for making ppc campaign a huge success. The affiliates are paid commission on the basis of the leads generated through their promotion.

•    SEO usage for pay per call promotion: Search engine optimization or SEO advertising is being used at a large scale for mobile marketing. A uniquely planned SEO strategy helps in maximizing ROI, website traffic along with increase in call rates. Several eminent digital marketing agencies in India are offering SEO services at affordable prices.

Friday 20 February 2015

Renaissance of Pay Per Call Marketing

Pay Per Call conveyed a tremendous change in the affiliate marketing business. Introduced after the success of Pay Per Click campaigns, the advanced version was introduced to benefit both the advertiser and the affiliate. Pay Per Call is based on the lead generation by per call diverted from the link promoted on the internet. Renaissance of Pay Per Call marketing can be regarded as the prosperous future of the 21st century, where both affiliates and advertisers can gain unexpected profit in a short time span.

Current era of Pay Per Call marketing

Today, the overall concept of branding has changed, the mobile generation has swiped the market by generating a major percentage of traffic from the smartphone users. Adding a powerful support to the ignition of a new era of advertising is the Pay Per Call. Instead of filling online query forms via smartphone, the users are  more interested in directly talking to the company representative operating from customer care center. A simple call can solve every query of the customer and make sales conversion.

Mostly all the companies have their fully functioning call centers that assist customers in maintaining a better understanding. In addition, companies launch a toll free number; so users can call for free of cost. Pay Per Call offers choice for customer to choose the process to contact the product or service provider.

Advertisers are more interested in Pay Per Call marketing as its cost effective method of generating leads of potential clients, which later can be converted into sales. With Pay Per Call marketing business owners don’t have to purchase leads, forward it to the salesperson for outbound dialing. Pay Per Call consumes less time and provides effective results by monetizing inbound calls at higher rates. Some of the lucid industries where Pay Per Call plays a vital role in marketing are as Finance, Education, Insurance, Home Services, PC/Tech Support, Health and Wellness.

Upcoming extravaganza in the field of Pay Per Call

In the coming years, international business will completely be dependent on the Pay Per Call campaign for marketing. Recently, Twitter announced its upcoming venture “click-to-call ad”. This feature is being tested at several parameters and once approved will change the facts of twitter marketing to a large extent. Moreover, with the constant increase of affiliate marketing, the Pay Per Call campaign will gradually expand its zone and revolutionize the modern era of digital marketing.

Monday 16 February 2015

How Affiliate Marketing Benefits PPC Campaign?

Affiliate marketing and PPC (Pay Per Click) are related to each other. Internet marketing wouldn’t have been so successful without the combination of dual online advertising methodology. Reports state that over million of dollars are spent every year on PPC campaigns. More number of advertisers are expressing their interest in PPC campaign by understanding its benefits related to affiliate marketing.

In actual words, affiliates benefit the PPC campaign by acting as a traffic booster. On the basis of promotion implemented, the affiliate is paid an attractive commission. Many times the advertiser shares profit with partners for making kind attempts of publicizing PPC links. One important aspect of affiliate marketing, the marketer pays the associates only on every sales conversion. The heavy costs spent on PPC campaigns gets saved and well utilized by forming alliance with high calibered affiliates.

Marketers incorporate affiliates to meet the desired target as set at the beginning of a PPC campaign. However, the article and blog submission do help in making an online advertising a great success. But, PPC leads the internet marketing industry by collecting potential audience that can later be converted into sales.

PPC campaign is based on bidding format, the advertiser bid on high ranking keywords to contend with competitors. An advertiser who wins the bidding gets allotted the targeted keyword that relates his/her business. On the basis of this keyword the company begins a PPC campaign. All what matter in the campaign is “Clicks”. Without clicks the campaign is just money wastage. In case the PPC campaign doesn’t display positive results, then its advised to pause the campaign, to fix the errors.

Affiliates work in accordance with the advertiser to promote PPC campaign. The sound knowledge of White Hat SEO techniques helps to generate leads. Experts recommend the keyword bidders to avoid making a bid on broad keywords, as they act in gathering negative leads. For example, you are a jewelry manufacturer of diamond rings then avoid keywords such as “Diamond Bracelets”, “Diamond tiara”. These broad keywords will be clicked more by irrelevant customers who want to purchase bracelets or a tiara and don’t relate your product.

Always choose the professionals for planning and executing a fruitful PPC campaign. While the affiliates will add high functionality by inviting maximum traffic of potential visitors, to gain clicks in bulk quantity. Do ensure to consult a trusted Digital Marketing company for availing maximum benefits on PPC campaign.

Friday 13 February 2015

Defining the Grey shades of SEO

SEO, which stands for the search engine optimization tool by the advertisers and the publishers, in the Digital marketing world. The quest for achieving the highest ranking in the search engine portals, is grasping many advertisers and the publishers in its span, to give away a broader scope for the advertisers and the publishers to have that top ranking among the search engine portals.

The key strategy and formulation of the entire Search engine optimization for your websites, challenges the entire optimization actionable practices to prove their mettle in beating the present competitive grounds of the SEO practices been able to help millions of the websites to rank at the top and driving more traffic to their website.

The SEO eternity is divided in its two broad aspects. The search engine optimization practices which focus on the human end users, more elaborative way to state that the, techniques of the search engine optimization which has been aiming the human end users for their optimization tactics, come in the category of the white hat techniques.

Every search engine optimization stands on the ground pillars of the keywords. The keywords are those strategic words which bring traffic to your website, most likely to be searched by the online visitors on various Digital Channels.

The optimization practices have been analysed and categorised in accordance with the nature of the end customers that they target. The optimization practices that have been targeting the humans with their key objectives at place with the centralised focus on the humans, is termed as the white hat techniques. These are the techniques which follow an ethical approach of the SEO, clearing the smudge of the short and easy ways for optimization which are basically non-ethical.

The Grey shades of the SEO, which have been used and deployed by many organizations to strengthen their stand point, is nonetheless the practices which are of no good for the websites, but ends up with the websites in the category of what can be termed as an unethical.

Digital strategy and planning drives its values from the standard and the key effectiveness of the actionable practices followed by the advertisers and the publishers plying on the various effective Digital cross channels.

Talking about the white & the grey shades, below are the main grounds to demarcate the two broad aspects of the search engine optimization:

5 Grey shades of SEO:

i.    Flooding the Articles with the Keywords: Many SEO have been doing an unethical and self destructing practice, which is by flooding their articles with the keywords, without serving the purpose & giving the right correct picture. It’s one of the very famous shortcuts being deployed by the SEO-setup, to give away the pain of using the keywords rightly and attract traffic. This practice appeals only those search engine optimizers who need quick and short term goals, leaving a negative picture to the entire website.

ii.    The Shortcut way to leverage on the Articles already spun: This specific practice of having the article’s entire message and the body being followed from the rest of the different website’s articles. By incorporating the few modifications to the already synthesized and created article. The articles stand for an essential part in the entire marketing practices for the different cross channels.

iii.    Using the Articles already posted on the other websites, is another big threat for the ethical SEO practitioners. Using the idea already been posted on the portals is not a right strategy to be deployed .an in-depth SEO effectiveness borne out from what stands to be the ethical and right. Bring your own ideas and creativity to embark the next wave of the search engine optimization.

iv.    With the keyword focused anchor-text: Where the most search engine optimization relies on the keywords. There have been practices which has been used and implemented by many search engine optimization experts who get their anchor text more focused on the keywords. Giving a toss to the risks and the reputation of the website.

v.    Incorrect linking: The purpose of the search engine optimization is to bring out the best for a website. Another significant unethical practise of the incorporating the company’s links without serving the right purpose, also get you in the wrong port of the sea.

Concluding Thoughts: The entire strategy and formulation of the SEO which is formulating the best search engine optimization actionable practices for the websites making the entire optimum use of the Digital channels and the online portals, is broadly been categorized in the two courts of a field. Following the customer’s centric strategies has always been the right act of the SEO. Labelling, it as the White hat techniques. Smashing away, on the contrary the unethical practices which has been deployed by the majority of the search engine optimization experts to solve their purpose has always been a negative factor for the complete Search engine optimization’s domain.