Monday 13 April 2015

How to Make a Non-Invasive Online Marketing Strategy?

“The biggest risk is not taking any risk... In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks” - - Mark Zuckerberg
                                                                                       
Internet marketing has replaced the invasive methods of advertising, which’s limited just to billboards, TV ads, radio jingles and posters. Currently, marketers are playing smart marketing game to attract maximum clients and generate higher ROI. With no-doubts, the supernatural population of worldwide netizens make online marketing a huge success in the 21st century. Namely, the three musketeers of digital advertising as SEO, SMO and PPC are playing a crucial role in promoting products/brands/services. These three digital brothers are search engine friendly and very well aware of how to execute their job. To ensure the marketer achieves his/her marketing goal, a non-invasive online marketing strategy is required as an essentiality.

What is non-invasive online marketing?

Non-invasive online marketing refers to the modern advertising methodology or 360degree mode of marketing. In other words, non-invasive marketing refers to promotion of the brand via respected digital marketing platforms such as SEO,SMO,PPC and Email marketing. Advertisers must keep in mind the Google guidelines (Penguin/Panda Update) when planning an effective strategy for non-invasive online marketing.

How to make a non-invasive online marketing strategy?

•    Understanding Target Audience: Basic rule of advertising is to know what exactly the customers demand, what is their interest and how they want products and services. To ensure the brand advts reach directly to potential clients, advertiser must research on consumer behavior related to a particular product. In addition, comparing with competitors helps in drafting a plan that leads to the doors of success.

•    Keywords: Online advertising is completely dependent on keywords. Google crawls the web pages in context to keywords and displays relevant results. A well verse research of high traffic keywords on Google Adwords can lead to generating positive business leads for conversion. Other effectual keywords usage is long tail keywords, alternative keywords that ranks web pages instantly.

•    Platform Selection: Choosing the right digital marketing platform for online advertising is a smart decision. Marketer must understand the value of SEO,SMO & PPC in significance with associated business. SEO is favorable for increasing SERP ranking, SMO promotes brands on social networking sites and PayPerClick (PPC) improves web traffic as per click count. For start up business, the complete package of digital marketing including SEO,SMO & PPC acts as a game changer.

•    Planning: No plan-No success! A well streamlined plan offers fruitful results. By structuring the invasive online advertising as per the guidelines set by Google, every brand can promote itself in a lucid way and influence majority of satisfied customers.

•    Execution: Last not the least, the invasive online advertising strategy must be executed with a transparent methodology to directly reach the end-users. By implementing the set parameters of the strategy, advertisers can easily reach their goal within a specified time.

Friday 3 April 2015

Social Media The Best Marketing Tool For Your Business

Sharing is caring! The old proverb implies the modern strategy of social media networking, where people share posts, pictures and videos to communicate with mass audience. Social media has become the marketing tool that helps to market a brand in an interactive way. Keeping the fact of consumers in mind, the social media engagements must be executed. A small mistake can lead to havoc.

When using social media as a powerful tool to convert sales and maintain goodwill. Do keep the following important points in mind.

•    What are you posting : Remember your posts are for interacting with consumers. The content must be relevant and not offending any culture, community or any individual. A transparent text with images increases the visibility rate of the post.

•    Where are you sharing : Always analyze which social media platform is best for promoting your brand. Yes, Facebook, twitter, YouTube and Pinterest are common social networking platforms. But for more relevancy the other popular social media and blogging sites must be targeted. Some other popular social sites are as Linkedin, blogger, Google Plus, Vimeo and Instagram.

•    Whom do your updates relate : Understand your audience, implement your strategies and plan according to the target audience. To ensure your posts reach the desired community, dedicate the post for specific audiences such as youth, girls, kid’s, women’s, men’s, corporate or business groups.

•    Objective : Don’t let your objective fluctuate. If targeting for sales, ensure to maintain the effectiveness in post to attract maximum buyers. Whereas, entrust complete details with links for publicizing services. A planned objective leads to gain tremendous response in short time.

•    How will users react : Reaction of users on shared posts is mandatory for building positive goodwill. Once the customers are satisfied they will like to promote and share the company brand and services. Reaction of users helps to examine the future strategy for social media marketing services.

Apart from basic knowledge of sharing posts on social media, the publisher must be aware of social media technicalties. Namely, hashtags, interlinking, retweet, tagging, bulk messages and direct messages play a vital role in winning the social networks. To ensure the company social networking profiles receive maximum likes, retweets, comments and shares, the reputed digital marketing companies must be consulted. A wide list of reputed digital marketing companies can be easily contacted  by searching Google. The social media experts recommend to choose agencies holding Google certification or experienced in positive result orientation.

Thursday 26 March 2015

Learning The Art Of Lead Generation Using Pay Per Call Campaign

What is a lead? Source of customer to be targeted, namely the info required for making conversions is termed as lead. Affiliates are the professionals, who generate leads to enhance the rate of sales conversion. Digital marketing agencies have evolved the effective strategies that help marketers to gain access to rich leads of potential customer base. The PayPerCall also known as PPC campaign is the latest advent of online marketing, designed especially for businesses highly dependent on calls.

What’s PayPerCall? Just like the name, PayPerCall is an interactive digital art of processing leads and paying advertisers discussed rate on per call. These calls are redirected via advanced technology of an IVR system, where customer care executives resolves queries/troubleshoot faced by the clients.

Art of lead generation aims for higher traffic, increased sales and return on investment (ROI). Unlike every other art, the lead enhancement art too needs unexceptional skills, traits, knowledge and techniques.

Hereby, the lead generation art is briefed in a step by step process.

•    Understanding audience: Firstly, reading the customers’ mind, build the ethics of rightful PayPerCall campaign. Who’s the audience? What they want? What services satisfy their needs and requirements. Are they solution seekers or product buyers? A precise study on target audience, let’s to plan and execute a fruitful PPC campaign.

•    Keywords research & bidding: What terms or keywords are the customer or seekers searching on the internet for finding assistance or links to dedicated websites. Google Adwords is the best platform to research the most searched keywords related to a particular business or domain. On the basis of search counts and search rankings the keywords can be bid to run the PayPerCall campaign.

•    Landing page creation: It’s important to create a specially designed landing page for inviting a high percentage of traffic. The innovatively structured PayPerCall landing page allows visitors to easily browse the offered services. Revolutionizing the web age, visitors can anytime directly talk to administration staff for seeking solutions.

•    Targeting high ranking search engine & platforms: Best online marketing platforms and search engines must be targeted for running the Pay Per Call campaign. The PPC investment gets fully utilized at the top online advertising urls. Top search engines for PPC campaign are as Google, Bing, Yahoo & Rediff. Whereas top promotional PPC platforms are as City Search, Area Connect, Urban Spoon, Yellow.com, Switchboard, Dexiknows.com, White Pages.

•    Implementing creative marketing plan: Digital marketing agencies leveraging the use of Pay Per Call campaign for generating leads for IT Help industry, follow creative plans to make marketer a succeeder. Pop-Up ads, online banners and dialer ad’s are advanced tools to include every user to be a positive lead.

Make a positive impact on the industry you lead. Learn the digital art of generating leads for business using Pay Per Call campaign. A well streamlines PPC campaign is the secret of multiplying web traffic and ROI.

Wednesday 25 March 2015

Do’s & Don’ts Of Digital Marketing For Modern Entrepreneurs

Entrepreneurs of 21st century think independently, to raise new business prospects. Digital marketing services have replaced the traditional business concepts. Currently, the retail market has been taken over by eCommerce websites and popularization credit goes to digital marketing agencies. The market is witnessing growth by involvement of marketing tools and evolved a new concept of trading. But, the advertisers have to be smart enough to select and execute the right strategy.

Do’s of Digital Marketing

•    Marketers must always consult reputed company for availing digital marketing services at industry leading prices
•    Inspecting team of experts. A team of Google certified professionals is best for executing campaigns and increase sales
•    Selecting SEO, SMO or PPC campaigns as per the business requirements
•    Choosing ideal package with additional features or services
•    Using keywords related to a product or service
•    Ensure PPC Ads are promoted on high traffic websites and online channels
•    Broadcasting awareness messages for target audiences
•    Creating positive goodwill by following Online Reputation Management (ORM)
•    Channelizing social networking profiles and interacting with customers
•    Maintaining record of day to day digital marketing services in delhi, keyword ranking & reports

Don’ts of Digital Marketing

•    Avoid black hat SEO techniques. Google penalizes websites involved in illegal online promotion
•    Never post sensitive content on social networking sites that may harm any individual or community
•    Do not release campaigns with highly animated online banners and ads
•    Discard keywords that have high competition and have less possibility of ranking top
•    Be careful in designing a well structured, informative landing page with equal colour contrast
•    Make sure to add call-to-action button on the landing page
•    Pay full emphasis on both on-page and off-page SEO techniques for ranking keywords
•    Try to run banners and ads on high ranking websites
•    Don’t complicate the ad, it may confuse the online users
•    Don’t underestimate the value of digital marketing combo packages. A customized package targets more clients rather than ordinary package

At the end, digital marketing is not that complex as it seems and do’s and don’ts help to plan an effective strategy. The agencies involved in SEO, SMO and PPC follow the needful strategies to generate results. It’s better to hire a reputed digital marketing company, rather promoting the brand utilizing DIY techniques. Surely, the online tutorials and examples are ideal, but professionals are suitable for professional works.

The do’s and don’ts of digital marketing clear the doubts that are usually faced by the marketers and advertisers. A smartly structured digital marketing strategy proves to be successful. The do’s and don’ts are based on parameters of digital marketing as SEO, SMO and PPC.

Monday 23 March 2015

Pay Per Call: The Ninja Technique Of Winning IT Help Support Industry


Win the fight of being in the top position on charts of IT help support industry. Swing your powerful move, just like a ninja to sweep the whole market in one go. The pay per call is your weapon, generate as much lead you want, serve maximum customers and earn supernatural income.

Presenting, PayPerCall feature for marketers dealing with business associated with customer handling or customer service centers. Designed with the ultimate motive of increasing return on investment (ROI), the PPC campaign connects your business with consumers looking to contact you urgently. Based on the simple concept of “Serve & Earn”, you can earn dollars on every call. Surely, just like a ninja has to sweat during practice, you too have to spend money to enjoy monetary benefits of the PPC campaign.

How Pay Per Call Uplift IT Help Support?

PPC or Pay Per Call introduces the marketers to the online users searching for solutions related to their system, gadgets and electronics. The special landing page dedicated to PPC allows visitors to directly talk to administrators via toll free number or request for a call. The potential audience automatically lands on the dedicated page, this is the magic of keywords. Advertisers or proficient digital marketing experts bid the top search keywords and run the campaign on popular search engines such as bing & google. Respected IT Help service providing companies are making huge investments to utilize rich keywords for attracting a larger audience.                                                           
Favorite Platforms For Running PayPerCall Campaign

•    Bing
•    Google
•    Yahoo
•    City Search
•    Area Connect
•    Urban Spoon
•    Yellow.com
•    Switchboard
•    Dexiknows.com
•    White Pages

PayPerCall Empowering The IT Help Support Business

IT help or technical assistance industry completely depends on the callers. According to technical surveys, every second 100’s of users look for technical solutions. The 24 hours operating IT Help companies remain occupied in administrating the worldwide clients. Empowering the work module, the PayPerCall campaign tracks the users searching for online solutions. Such online solution seekers are effectively assisted by company administrators and resolve the complications within low time straints. The rising yearly economy of the IT Help industry is a proof of involvement of methods for lead generation. PayPerCall stands as an out-of-the-box idea for improving call rates by investing smart i.e. pay only for positive leads.

Of course, as a business flourish from time to time, the responsibility of maintaining the prestige is ethical. If business depends on the percentage of dialers, then PayPerCall is the art to master for dignifying the presence. PayPerCall is not just a lead multiplier tool, it’s the sword for winning the international market arena.