Tuesday 30 December 2014

Exploring the ground reality call for the SEO



In-depth ground realities about the optimization via the domain authority for the websites!!

With the significant advent of the new era of the digitization! What can be rated as the top priority task for the bloggers or webmasters these days? Well undoubtedly it is the most essential & crucial driving the traffic to the website! Majority of the marketers have been busy in focusing on the On-Page & Off-Page optimizations! But the crude reality is it will only help us achieve some of the popularity in the beginning! One thing which cannot be ignored would be what would be the solution for the webmasters is to rethink about The content which gets outdated & the optimization techniques as well which become lame with time! That’s where exactly the domain authority factor fits well in to the picture! It enables the marketers to achieve better rank in the Google! One of the crude realities is this also that there lies n number of misconceptions growing day by day about the Domain authority! One really has to expert this art & excels through the basic metrics which are required for any site to gain the limelight! In this article the focus would be more on the key findings about the best techniques to enhance the domain authority irrespective & without the guidance of the black hat techniques!!

An Understanding: Domain Authority (DA): Giving a bird eye view about the domain authority! It can better be phrased as one of the crucial predictions of a website to enable the high ranking in the search engines. The figurative scale goes as: If the domain authority for a site comes above 35, it is considered to show certain authority in the search engine! In a layman language the domain authority can be explained as a metric or a scale to give or produce the number of the root domains which links to the diverse pages on a website unlike the other tools in which the all links point to the homepage! It implies if any website is able to achieve more number of links from different pages, then it would be considered to be ranking better than the rest of the websites which ultimately link to their home page only! 

The Domain authority ranking calculated by adjoining the essential metrics which can be sorted as: Root domains! , Quantity of the total links, Ranking on the website etc. 

Sorting the smarter & effective Techniques to boost Domain Authority (DA) of a Website:

It is known to the marketers that more the Domain authority for a site! More chances would be there for it to be a hit in the search engines. The old traditional school of thought according to which the ranking for the sites used to be done in accordance with the Page Rank!  According to which, the websites which used to have the high Page Rank, used to consider as the top ranker! The Time has changed! It is the call for the back links! Adding to the party are the properly laid Content & the SEO factor which actually contribute to rank up your website! 

By far, one has got a comprehensive understanding of the importance of the Domain Authority!! How significant it is for any website! The million dollar question which erupts here is for the obvious reasons: What are the most effective ways for speeding up the Domain authority for your website? So that the marketers don’t miss a single chance to mark up their ranking of the domain authority!
The most thought over & read about findings about this important factor can be enlisted as below:
  • Deep linking
  • Content
  • SEO
  • Link Diversity
  • Go the Social Wave!
Deep linking stands significant! Whenever an authoritative website is developed! One of the crucial factors to be always taken in account is to ensure that all the inner pages of all the important sections whether that is blogs or website are firmly built to each other! One has to ensure that the authority for all the pages of the website is created & is optimized well with the specific keyword meant for the targeting purpose! One has to make sure to intimidate further to the leading portals like Google that every internal page stands significant to be ranked as the home page or any other significant page of the website! The solution would be to build an array of the back links for each internal page with the purpose to be displayed on the Google. 

Content:  By ensuring the high quality content, one can easily vouch for their website credibility!  Content has always been an important influencing factor when it comes to the Domain Authority! After the latest strict compliances & norms there have been many websites which have lost their credibility & the essential authority in the World Wide Web domain.  It had been the result of their losing their all redundant useless pages in the search engine positions. There had been lot of data piracy! Links which point to a particular website from other websites has always been an added advantage to a site’s popularity. The main crucial essentials for maintaining the Richness of the content can be enlisted as below:
  • Carbon Copies content issues to be avoided.
  • Fresh of the lot content to be written & worth reliability.
  • The message should be clear & teaching something new to the readers.
  • Avoiding unnecessary stuffing of the keywords in the articles.
  • Spell check & the grammar check ensured.
  • Large articles containing amazing information need to be focused.
  • Articles should have been written for the readers & not for the SEOs.
  • Guiding users to relate to the content & provoking them for additional value addition to the post.
  • Avoid hosting too much ads or promotional links in the article content.
  • Avoid silly mistakes like misleading titles for the articles.
A right combination of properly laid SEO strategies with the high precision content has always been a success formula for the web experts! Touching upon the Digital Marketing companies, Online marketing companies, Online advertising agencies, this strategy has always been a success in yielding brilliant results imbibing the high values to the different affiliate programs as well.

Friday 26 December 2014

Traffic Driving Strategies for your website from the Santa’s Goodie Bag!



The festivities & holidays are ahead! With the year 2014 coming near to its end! The beginning of the year 2015 embarks a new wave altogether for the markets worldwide. Affiliate marketers have to be grilled enough. Gearing for the huge plethora of the opportunity it has unfolded with it.  With great powers come great responsibilities. Carving the best out of the markets to achieve the best well laid strategies for driving the online traffic has been topping the list for many marketers.  Holliday season is near the corner complimented with the Christmas & the New Year. The marketers can make most out of this opportunistic time of the festivals. 

Driving the traffic of your website the Santa way!! There are always a more chances for the people to come online during the festive hours. The human psychology has shown, people tend to explore more on the internet, during the pink hours of the festival! With the gist of the positive vibes across the people, the appetite for going online & exploring more options increases!

Marketers are boosting up their affiliate strategies streamlined well with the positive & exciting opportunistic wave of the celebrations. 

Talking particularly about the affiliate marketing! The main factors which have to be always in the mind of the website experts are to get the designing & the colour themes in accordance with the Christmas! The first action towards appealing more people online, the marketer has to understand the people mindset during the celebration mode! 

People tend to avoid their daily work regimen and try to break free a bit, giving all the way extra hours for their personal leisure! Human behavioural facts have shown, the probability of the buyers to sit online depends on their attitude! Strategising well the CPA Affiliate Network in accordance with this attitudr fundamental can be really a breakthrough for the affiliate marketers to break away the smudge of the old stereotypical ideas of enhancing the affiliate marketing. 

Websites have to be made attractive much in the melody of the Christmas. The Affiliate market’s essentials which are making the exhibitor’s chance to be noticed more! The get noticed strategy multiplies its folds if the look & feel of the whole affiliate is made attractive & live with the latest themes. 

Encouraging the traffic on line, is a smart play! The complete setup should not be just the visual play! The message & the fundamental that it will convey, will make the key foundation!

Pulling out the traffic is a smart move, if strategized properly. The complete game can go all reverse, by a single wrong strategized step! One cannot play with an over the top red & white colon all scattered! The human behaviour pattern has showed that the people will tend to come online during the less active hours of the festivity. The mid night hours usually turn out to be a strategy which one can easily deploy! Leading social media portals also rely on a large scale on promoting the mid night offers. Telecom operators utilize the mid night hours opportunity also charging less to the callers & net surfers.

Monday 22 December 2014

The Evolution of the almighty marketing tactic: the PPC!

From a macroscopic view to a microscopic insight about how the strategy of PPC emerged!!Harnessing the calibre & capabilities of the PPC extended!

Rooting back to the point where the phenomenon of the performance marketing begun. The very root of the whole concept! Historically, PPC has been all about Traffic!! Focussed mainly on the traffic conversions & the leads! Kudos to Social media!! This very almighty concept has got new definition!  It has now been considered more as the key Branding tactic! It’s high time, the peak time for the PPC parity to show its mettle.

Many web experts have realized that how it can better be used to get to the brim of the reach of diverse audiences. Also predominantly some specific type of users, which belong to certain arena of the society! In the vicinity of the Search engine optimization, the local search has gained much buzz since its inception! Giving a stir to PPC. The experiences for the online crowd or rather say the net surfers doing the local search are also helping the mobile PPC gain traction.

One thing which one has to be cautious about is that the PPC despite the lower CPCs is not for every business. The key essential lies in keeping the mobile users in the mind in context of the keywords to achieve success in this whole vicinity of the hunt for the keywords. One has to be cautious about the keywords & the website. Mere replication of the traditional PPC campaigns is never a help! Taking the easy way out” is not the modus operandi for PPC marketers. Simultaneously giving the focus on the best way to achieve & increase measurable ROI! Marketers are aware of the key effectiveness of the PPC tactics! They have been successfully achieved an increase proportion of the measurable ROI. The results have been tremendous! Approximately 82 percent of the marketers have been able to create highly well targeted ad groups! It requires a sufficient amount of time in plotting a successful degree of execution! In the contrary, way close to this tactic!

Majority of the successful PPC marketers have started performing split testing of their copy of the ad prior to the split testing of their landing pages. Focusing on this very critical point, it is to be taken into consideration that the very specifically the split testing landing pages has by far employed by just 33 % of the organizations. 31 percent find it difficult, 41 percent find it somewhat difficult. Another key finding of this very concept lies in the very moment of the truth that experimenting with the matching options poses an opportunity for marketers. Clubbed with its high effectiveness! Only 22 percent of organizations currently try this, yet twice that amount deems this to be a very effective tactic.

Many of the current main key bodies which are involved with the very outcome of this whole fundamental are predominantly the Advertising agencies with their discreet portfolio of the online marketing strategies, predominantly the media buying & planning. The main layer of the complete market which had been in direct effect have been Digital marketing company, Online marketing company & the online advertising agencies with their  specific portfolio  in the online advertising & affiliate marketing programs!

Thursday 18 December 2014

Unveiling the astonishing PPC power to boost Your Content Marketing!



PPC!! Which signifies one of the most significant & unique way of increasing the traffic online!! Has a remarkable aspect of its own, which had been all unexplored & yet not been realized by many marketers. The very crude fact which has been unveiled by many marketers as of now, the remarkable & an outstanding power & caliber of PPC advertising can do wonders for your content marketing!! An ultimate catalyst to make your content marketing do wonders & show sky rocketing results.
PPC plans & a properly laid out content marketing has always been a great player in their own!! Both PPC & Content have been master of their own field. Where on one hand, PPC advocate well for its properties & contribution, Content on the other hand speaks for its caliber itself. Here driving the focus on the spectacular ways in which PPC advertising can be used wisely & collaboratively to enhance content marketing irrespective of the nature of the audience.
Discussing the breakthrough means by which PPC can be implemented well in melody with content, to create a breakthrough in the marketing strategy..

1. Display advertising’s helping hand to pave the way for content to the right audience

Combining the display advertisements with the strong content forms a fundamental backbone.  One of a renowned social media portal reached about 80% of the online audience with this strategy. Irrespective of the big huge scale audience, this unique combination helped the portal in introducing their content to new potential customers.

Relating a Pay per click to enhance your content marketing is quiet straightforward: An advertisement is created which has some kind of content offer and it has been set it to be displayed on websites that ultimately streamlines with the potential customers' interests.
The challenge of this present scenario can be better understood, by taking an example of digital marketing agency! Where the content is been created on the stock market. For acquiring more increased traffic & larger scope for clients. Even if content is great yet it’s not impressive enough to create a difference to the bottom line. A potential customer for such website is someone who stays up to date on the finances by reading only the largest and most influential financial sites, taking for instance Forbes. Challenge emerges, by the contradiction between the customer’s content consumption habits & the website’s proposals. Websites find it difficult to send content to the attention of the customers.
The Solution: The ultimate remedy for this scenario lies in the usage of the advertisements to promote the content. The investment portal will rely on the display network, with preferably adjusting the settings for the advertisements to take the visitor to the content section directly. Luring them to read & love content.  The target audience will be well grasped & treated well to let him to use the content further.

Magnificent advantages of using the Display Network to enhance your content marketing:

  •  It empowers the marketers to get their content in front of users who would not otherwise see it because the ads appear on the sites they are visiting.
  •  It helps them to achieve an implied endorsement: If ad is appearing on a site such as Forbes; the prestige rubs off on your content.
  • The practice of clicking on the ad is picture perfect, since the content of your ad matches the content of the site that the user is interested in.

2. Remarketing, an ultimate savior to unleash new content based on known interests

One knows that there are certain ads which appear repeatedly & follows continuously on the internet. The raw fact is the advertisements are following you all around. These are no other then the PPC ads only. SEO now days as well have been eying on the PPC exclusivity to increase the readability of the content. The spectacular beauty of these ads lies in the fact that they have the cookies associated with them, which makes these PPC ads a typical remarketing ad giving the power to marketers to keep the track of the every page which user visits on the website. Based on the pages visited one can follow the visitors all around to other sites & tapping on them back with the relevant ads.

3. Social media portals to commence your content to target highly relevant audience

One of the most successful social media portal like face book has around 1.35 billion monthly active users (as of December 30, 2014), and the chances would be your key potential customer is more likely to be one of them. Social media portals allow you to have all the key benefits of traditional PPC, with an added profit that can augment the content marketing to a next level

The social media portals allow demographic targeting. Which implies one can target their ads to the specific target bunch of the people.

Here is an example of how to use a social media portal to enhance your content marketing efforts: Take for example one runs a dating service in US. Even though they created a slick new video to promote their service, no one is viewing it. They know their demographic uses Facebook, but they don't have very many Facebook followers. So when should they post the video, to avoid to reach to same small group of people, who are becoming tired of their content.

The solution lies in that they can increase the reach of their content to a highly relevant audience by running a PPC campaign. Demographic targeting would be best utilized to show their ads to people who are single and live in the US area; the ad features their latest video seminar: How to Meet That Special Someone in US. The scope would be they can even break up the campaign and promote different videos by age, gender, or many other demographics to ensure the video is even more relevant.

Summing up the whole scenario, Content marketing is magnificent & rediscovering in itself. It can work great on its own, but if you have the opportunity to augment it... why wouldn't you? With the affair of the PPC with the content marketing, it is the successful strategy for any enterprise.
 

Tuesday 16 December 2014

Digital media Convergence...The Game changer!

With the advent of the new technology savvy generation, the mode of publishing, advertising & commercialising has changed incredibly. The new wave in the digital media has lead to the inception of an interesting concept, which has been foresighted as one of the promising & exciting plethora of new avenues & the opportunities for the advertisers & the publishers. After the rise of the sleeping giant called the Digitization, the other striker that is yet to be unfolded in this new era of the digitization is the ultimate Media Convergence! On the other hand, more precisely better termed to as the Digital Media Convergence!

Its fundamental concept is not new & believed to be more than a quarter century old, which holds its inception with traditional media players like television, print, & radio!  Converging, overlapping and reciprocating new media – communication, computing and the internet. Further digging deeper the two most noteworthy contributors that have led to the inception of this incredible phenomenon of media convergence are convergence  of two miscellaneous but related fundamentals: Digitization of content which involves enabling creation, storage, distribution and delivery across networks targeting multitude of devices, and encouraging consolidation and common interests among telecom, film production, broadcasters and publication houses creating media conglomerates like Google etc. Apart from these, there are couple of other crucial driving parameters that have contributed to this systematic change to come to occurrence.

Diminution in Content Journey Cost and Growth of Internet Advancements in research and technology have no doubt resulted & affected to a large scale the cost reduction across storage, archival and content delivery techniques coupled with huge investments by telecom companies in infrastructure and capacity expansion to create faster and resourceful networks. Latest surveys & the study has shown that average global residential internet connection download speed has perked up from 127 kilobits per second (Kbps) in 2000 to an average of 4.4 megabits per second (Mbps) in 2010. There is also a significant paradigm of shift in internet penetration with almost 60% homes capable of broadband in majority of Western Europe, USA, Canada, Australia and New Zealand and near to the 100% in the Asian countries inclusive of the fastest growing economies Japan, India, South Korea and Singapore.

The main contributors to this drive have been:
  • Consumer turning publishers: The ease of the technology & the digital outbreak has caused inviting creative & out of box thinkers to turn into writers, leading  to the advancement in the content horizon.
  • Innovation in CE devices: new advanced devices enabling a common platform for bloggers,    advertisers, publishers to bring a synergy alive!
  • Compression technology & video resolution: New advanced videos with high resolution.
  • Availability of premium content: Loads of en exclusivity observed in the content quality.

Bringing the change in the Digital Landscape| Reduction in the Content Lifecycle |Optimised solutions: SEO, SMO, and SME taking the centre stage!
Advancements in research and technology has been witnessed to a large scale & have emerged out remarkably resulting  in the  cost reduction across storage, archival and content delivery techniques coupled with huge investments by telecom companies (rollouts of ADSL2+ and VDSL2) in infrastructure and hence the  capacity expansion to result into the emergence of a faster and resourceful networks. Study shows that average global residential internet connection download speed has undergone an outbreak & faced a significant improvement from 127 kilobits per second (Kbps) in 2000 to an average of 4.4 megabits per second (Mbps) in 2010.

CPA Affiliate Network
There is also a momentous shift in internet dispersion with almost 60% homes equipped with  broadband in majority of Western Europe, USA, Canada, Australia and New Zealand and 100% in Asian countries such as India, Japan, South Korea and Singapore. With the internet speeded up worldwide at its maximum brim, with a complete outrage! Content creation has become much more flexible & inviting. New inviting horizons for content creation has opened bright avenues & has given power to any individual, savvy with the internet well equipped with any digital camera and a broadband connection to create, share and publish content in real time & enabling a common platform for one’s thought process to be loud and inviting.

Adding to the party with unregulated policy watchdog, there is a potential base of millions of such publishers to contribute by conceptualising new blogging wave via wikis, podcasts & contents via exclusive video sharing portals which includes forerunners: Twitter & face book. Other vulnerable mediums include: You tube, vimeo & my cafe etc. A new paradigm of shift which has arrived by the entrance of the new technologically equipped internet based TV, which are more upgraded further into the connected TV, to be more crisp Smart TVs, have been smashing orthodox TV watching in the new eco-system enabled with the usability experience on a central common hub!. With the advent of the smart devices, there is a data explosion with the connectivity enabled with iPads, tablets & smart phones serving the purpose of centralised entertainment platforms enabling an exhaustive viewing familiarity with expediency of anywhere, anytime viewing. We all it as the ultimate advancement in the whole vicinity of Digital Advertising Agency has taken place! Or rather, better to put it in better way as socialising the complete media consumption. According to the latest exclusive research.

CONCLUDING THOUGHTS

Today there is a gradual but significant new paradigm of shift in the style of content creation, allocation and conservation. This complimented with emerging consumer anticipations is driving novelty, partnership and consolidated interaction among key players. While consumers are witnessing an increases adoption of the on-demand services and have been aspired for variety, flexibility, choices, convenience and value for money, industry stakeholders will have to give a watch & have to ensure consistently deliberate and re-invent their strategies by bringing innovative products.

Thursday 11 December 2014

Does your every click pays? An eye opener for the marketers


With the beginning of the new phase of the digital media...the breakthrough in the marketing strategies, with the complete market undergoing digitization.....the forerunners as well as the followers are all running and thriving to excel in the digitization quest!! The new revolution in the whole industry has set its beginning with the affiliate marketing smashing in the market!! The whole scenario lays its backbone on the core costing where the major ones inclusive of the PPC i.e. pay per click & CPA i.e. cost per action are at the core of this new wave of the marketing. Leaders and the followers in the digital market are all trying hard to excel and shortlist the best portfolio of the affiliate marketing strategies to come at par from their competitors.


The two major influencers of this whole battle are PPC which stands for Pay per click & CPA which stands for Cost per action. With the analysis & proper monetization it has been observed and concluded that PPC has clearly turned out to be the ultimate source of traffic & in the contrary on the other hand, CPA i.e. the cost per action is more to be considered as the source of monetisation!! One of a leading player in the digital market showed an outstanding growth and success in the era of digitization , which has become today by far one of a leading & multibillion dollar company , which used the CPA i.e. cost per acquisition for its paid search and boost up its lead generation to 98%.
It specifically lessened its CPA to 43%. The company showed a nerve wrecking change all by excelling in the ability to demarcate between the leads generated from the phone & the leads which were formed in the Landing pages of SEM. The company today mark an excellent benchmark & an example in itself which showed the world, how the company’s marketing team used the additional data inculcated via the phone leads to improvise the testing & the optimization parameter!!  How the company’s paid search experts team managed and coordinated well the PPC bidding & the landing page messaging!

Challenge overcame!! The company had the main challenge of how to analyse the historical data gathered from the paid search campaigns in the best optimum way!! It was observed that the CPA has shown the trend of rising over the several years, despite the fact that there had been some of the bidding which was rule-based!! & the team had no prior experience of the automated bidding!!There was a negligible conversion rate optimization which lied in the landing pages of the concerned paid search!! The company had been undergoing all surveys and have been playing its card in the same marketing arena... for the respective challenge to be faced!! The call of the company to take the challenge on & smash it! The main challenge lies in the crux, which had been that there had been no conversion rate optimization on the landing pages for the respective paid search.

The turning point came where the company decreased its CPA by 43%, and increased its leads by the mark of 93%. The hero of the whole situation had been the successful campaign ran by the group’s market experts who discovered the raw fact that by appropriate tracking of the paid search via online form submissions has been the hero & the ultimate need of the hour! The marketing companies have to leave their team on the very important factor of uncovering the key problematic grey areas affecting the data collection. The grey area which had not been showing the results was the complete data of the paid search’s tracking, which was done on the phone calls, generated from the landing pages. Online form submission was driving around 65% of company’s leads, and on the contrary the company’s phone calls about 35%. In contrast, the phone calls were valuable leads for the company. The company used the call tracking to answer the situation in best way. Call tracking had turned out to be the best out of the complete lot of the other activities to optimise to the maximum.  There lies a vague parameter for determining from where the traffic rises? Whether it is from the paid search? Or the organic search? Or the email campaign??  Or might be some print piece! The call tracking had been used at the centre to track & fill the gap!! 

The Cost per acquisition also increased by implementing on the calls coming from the search engine! The conclusion lies in the sheer fact observed that the If a marketer is able to attribute a phone calling to the paid search or an organic much to the accurate rate, the cost per acquisition increases significantly. The final goal had been to increase the traffic online! The main factor has been the essential technology to be in the sync as well! A detailed utilization of the data which came from the paid search clicks, clicked ads is mandatory!

 Tracking of the paid search data in sync with the individual advertisements constitutes another important factor! Every search engine has the ability to lead to a unique URL string which recognises the source is from the paid or the organic search! & consequently helps in delivering the phone number as well incise the visitor makes a call!!This art of tracking the paid search data to those of the individual ads has been mastered by many leading marketing companies today!! The visitors don’t get to know about this tracking as to them the unique number reflecting appears as some default number coming on the landing page!!The core keyword & the creative dedicated to the particular PPC ad justifies the visit coming from the respective paid search!!It has been forecasted that in the future the new updated stage for this program would be  automate the complete final process , where the phone representative s don’t have to even get any information in written. 

With the strong tracking system as the backbone the cost of acquisition was reduced with the proper synergy between the data coming from PPC & the phone numbers. The tracking did wonders with this paid search! Taking in concern the benefits for the marketing department!!The wheel moved to the change where email marketing experts showed more interest in determining which campaigns are worth relying via phone calls rather than the online time consuming form submissions. This revolution in tracking the phone calls showed tremendous results in the favour of the company in tracking its clients in better way!! Incredible results with increased return on investments pave the way for any successful company after all!!! The automated bidding can also be improvised by news insights. These data optimization strategies of Digital Advertising Agency lead to enhanced bidding strategies & the messaging & conversion optimization!!

Resulted in:  Leads increase by 98% Cost-per-acquisition reduced to 43% over the same time frame