Defining the Grey shades of SEO

SEO, which stands for the search engine optimization tool by the advertisers and the publishers, in the Digital marketing world. The quest for achieving the highest ranking in the search engine portals, is grasping many advertisers and the publishers in its span, to give away a broader scope for the advertisers and the publishers to have that top ranking among the search engine portals.

The key strategy and formulation of the entire Search engine optimization for your websites, challenges the entire optimization actionable practices to prove their mettle in beating the present competitive grounds of the SEO practices been able to help millions of the websites to rank at the top and driving more traffic to their website.

The SEO eternity is divided in its two broad aspects. The search engine optimization practices which focus on the human end users, more elaborative way to state that the, techniques of the search engine optimization which has been aiming the human end users for their optimization tactics, come in the category of the white hat techniques.

Every search engine optimization stands on the ground pillars of the keywords. The keywords are those strategic words which bring traffic to your website, most likely to be searched by the online visitors on various Digital Channels.

The optimization practices have been analysed and categorised in accordance with the nature of the end customers that they target. The optimization practices that have been targeting the humans with their key objectives at place with the centralised focus on the humans, is termed as the white hat techniques. These are the techniques which follow an ethical approach of the SEO, clearing the smudge of the short and easy ways for optimization which are basically non-ethical.

The Grey shades of the SEO, which have been used and deployed by many organizations to strengthen their stand point, is nonetheless the practices which are of no good for the websites, but ends up with the websites in the category of what can be termed as an unethical.

Digital strategy and planning drives its values from the standard and the key effectiveness of the actionable practices followed by the advertisers and the publishers plying on the various effective Digital cross channels.

Talking about the white & the grey shades, below are the main grounds to demarcate the two broad aspects of the search engine optimization:

5 Grey shades of SEO:

i.    Flooding the Articles with the Keywords: Many SEO have been doing an unethical and self destructing practice, which is by flooding their articles with the keywords, without serving the purpose & giving the right correct picture. It’s one of the very famous shortcuts being deployed by the SEO-setup, to give away the pain of using the keywords rightly and attract traffic. This practice appeals only those search engine optimizers who need quick and short term goals, leaving a negative picture to the entire website.

ii.    The Shortcut way to leverage on the Articles already spun: This specific practice of having the article’s entire message and the body being followed from the rest of the different website’s articles. By incorporating the few modifications to the already synthesized and created article. The articles stand for an essential part in the entire marketing practices for the different cross channels.

iii.    Using the Articles already posted on the other websites, is another big threat for the ethical SEO practitioners. Using the idea already been posted on the portals is not a right strategy to be deployed .an in-depth SEO effectiveness borne out from what stands to be the ethical and right. Bring your own ideas and creativity to embark the next wave of the search engine optimization.

iv.    With the keyword focused anchor-text: Where the most search engine optimization relies on the keywords. There have been practices which has been used and implemented by many search engine optimization experts who get their anchor text more focused on the keywords. Giving a toss to the risks and the reputation of the website.

v.    Incorrect linking: The purpose of the search engine optimization is to bring out the best for a website. Another significant unethical practise of the incorporating the company’s links without serving the right purpose, also get you in the wrong port of the sea.

Concluding Thoughts: The entire strategy and formulation of the SEO which is formulating the best search engine optimization actionable practices for the websites making the entire optimum use of the Digital channels and the online portals, is broadly been categorized in the two courts of a field. Following the customer’s centric strategies has always been the right act of the SEO. Labelling, it as the White hat techniques. Smashing away, on the contrary the unethical practices which has been deployed by the majority of the search engine optimization experts to solve their purpose has always been a negative factor for the complete Search engine optimization’s domain.