Mobile search vs. Desktop search call for the PPC experts

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According to the latest research & study in 2014, it has been clearly stated & understood by the researchers for the e-marketing, the mobile projection will boost, the projections are loud and clear! The spending in particularly US for the mobile search is going to be four folded!   The Desktop search is clearly been understood to be vanished!

The companies specifically focusing on the PPC ads & particularly the organic SEOs have been putting the money in them much with the focus & consideration! However, the call of the time is to beware of the Smartphone’s & the tablets. The mere fact of the time, which has revealed that the desktop search is all out & the focus is all been in love with the mobile search!90% population is on the cell phones! They will not be found on the desktops! Last year of 2014 has shown spectacular protrusions witnessing the mere fact that the mobile alone accounted for the quarter or the 25% of the total spending on the search!

The Grey shade of the whole story lies in the fact that despite the huge spending of the marketers on the mobile, there have not been much of the ROI received! The trend is well expected in the favour of the mobile search spend as this will continue to stalk desktop in the coming year 2015! Though it’s perking up!

Keeping a track note on the performance of the mobile search has become necessary & supposed to be crisper! As the main consideration rises, when it actually has shown that there had been a major effect on the sales in the retail stores.

The mere fact of the eternity is that the major portion of the traffic through the mobile is being generated from the iOS!

People have accepted that with this fundamental of the booming mobile search & browse happening! What exactly has been the source of this traffic! 

The moment of the truth is that iOS traffic is booming high & the android traffic is going in to the darkness!

After the latest much awaited launch of the iPhone 6, the hero in the market, in the league of the traffic, the iOS Devices has brought the US at the position of the 61.4 percent!   In the whole race for the traffic, the mobile web traffic has been able to contribute to the 37.5 percent! This whole picture has been able to come in to the reality with the mere fact that the portion of the people adopting the iOS Devices has increased & the android population is moving to the iOS league.

The Apple iPads have been significantly the showstopper! Analysts believing that the current scenario will jump up to the other level with the very evolution of the iPads.

The latest research has shown that the complete iPhone’s market share in the US has soared up to the 33 percent! There’ll be a heads on between the iOS users will be more drifting towards the higher usage in comparison to the android section which seems to be sulking. The very contribution of the Ios’ from the tablets generating any time more traffic then the smart phones will be greater than the androids.

The complete data is being concluded from the overall 12 billion page views solely on the mobile, that too in a month! In complete US, the smart phones contribute to the 150million users. This very particular sector resulting to around 15-20 pages viewed in a day!

The complete eternity of the PPC, the major hero of the performance marketing has to be well prepared and aligned in accordance with the trends revealed! The dormant volcano of the mobile traffic sleeping has been becoming slowly active.

The million dollar question is you all set for the year 2015 with your PPC expertise?