With the advent of the new technology savvy generation, the mode of publishing, advertising & commercialising has changed incredibly. The new wave in the digital media has lead to the inception of an interesting concept, which has been foresighted as one of the promising & exciting plethora of new avenues & the opportunities for the advertisers & the publishers. After the rise of the sleeping giant called the Digitization, the other striker that is yet to be unfolded in this new era of the digitization is the ultimate Media Convergence! On the other hand, more precisely better termed to as the Digital Media Convergence!
Its fundamental concept is not new & believed to be more than a quarter century old, which holds its inception with traditional media players like television, print, & radio! Converging, overlapping and reciprocating new media – communication, computing and the internet. Further digging deeper the two most noteworthy contributors that have led to the inception of this incredible phenomenon of media convergence are convergence of two miscellaneous but related fundamentals: Digitization of content which involves enabling creation, storage, distribution and delivery across networks targeting multitude of devices, and encouraging consolidation and common interests among telecom, film production, broadcasters and publication houses creating media conglomerates like Google etc. Apart from these, there are couple of other crucial driving parameters that have contributed to this systematic change to come to occurrence.
Diminution in Content Journey Cost and Growth of Internet Advancements in research and technology have no doubt resulted & affected to a large scale the cost reduction across storage, archival and content delivery techniques coupled with huge investments by telecom companies in infrastructure and capacity expansion to create faster and resourceful networks. Latest surveys & the study has shown that average global residential internet connection download speed has perked up from 127 kilobits per second (Kbps) in 2000 to an average of 4.4 megabits per second (Mbps) in 2010. There is also a significant paradigm of shift in internet penetration with almost 60% homes capable of broadband in majority of Western Europe, USA, Canada, Australia and New Zealand and near to the 100% in the Asian countries inclusive of the fastest growing economies Japan, India, South Korea and Singapore.
The main contributors to this drive have been:
Bringing the change in the Digital Landscape| Reduction in the Content Lifecycle |Optimised solutions: SEO, SMO, and SME taking the centre stage!
Advancements in research and technology has been witnessed to a large scale & have emerged out remarkably resulting in the cost reduction across storage, archival and content delivery techniques coupled with huge investments by telecom companies (rollouts of ADSL2+ and VDSL2) in infrastructure and hence the capacity expansion to result into the emergence of a faster and resourceful networks. Study shows that average global residential internet connection download speed has undergone an outbreak & faced a significant improvement from 127 kilobits per second (Kbps) in 2000 to an average of 4.4 megabits per second (Mbps) in 2010.
There is also a momentous shift in internet dispersion with almost 60% homes equipped with broadband in majority of Western Europe, USA, Canada, Australia and New Zealand and 100% in Asian countries such as India, Japan, South Korea and Singapore. With the internet speeded up worldwide at its maximum brim, with a complete outrage! Content creation has become much more flexible & inviting. New inviting horizons for content creation has opened bright avenues & has given power to any individual, savvy with the internet well equipped with any digital camera and a broadband connection to create, share and publish content in real time & enabling a common platform for one’s thought process to be loud and inviting.
Adding to the party with unregulated policy watchdog, there is a potential base of millions of such publishers to contribute by conceptualising new blogging wave via wikis, podcasts & contents via exclusive video sharing portals which includes forerunners: Twitter & face book. Other vulnerable mediums include: You tube, vimeo & my cafe etc. A new paradigm of shift which has arrived by the entrance of the new technologically equipped internet based TV, which are more upgraded further into the connected TV, to be more crisp Smart TVs, have been smashing orthodox TV watching in the new eco-system enabled with the usability experience on a central common hub!. With the advent of the smart devices, there is a data explosion with the connectivity enabled with iPads, tablets & smart phones serving the purpose of centralised entertainment platforms enabling an exhaustive viewing familiarity with expediency of anywhere, anytime viewing. We all it as the ultimate advancement in the whole vicinity of Digital Advertising Agency has taken place! Or rather, better to put it in better way as socialising the complete media consumption. According to the latest exclusive research.
CONCLUDING THOUGHTS
Today there is a gradual but significant new paradigm of shift in the style of content creation, allocation and conservation. This complimented with emerging consumer anticipations is driving novelty, partnership and consolidated interaction among key players. While consumers are witnessing an increases adoption of the on-demand services and have been aspired for variety, flexibility, choices, convenience and value for money, industry stakeholders will have to give a watch & have to ensure consistently deliberate and re-invent their strategies by bringing innovative products.
Its fundamental concept is not new & believed to be more than a quarter century old, which holds its inception with traditional media players like television, print, & radio! Converging, overlapping and reciprocating new media – communication, computing and the internet. Further digging deeper the two most noteworthy contributors that have led to the inception of this incredible phenomenon of media convergence are convergence of two miscellaneous but related fundamentals: Digitization of content which involves enabling creation, storage, distribution and delivery across networks targeting multitude of devices, and encouraging consolidation and common interests among telecom, film production, broadcasters and publication houses creating media conglomerates like Google etc. Apart from these, there are couple of other crucial driving parameters that have contributed to this systematic change to come to occurrence.
Diminution in Content Journey Cost and Growth of Internet Advancements in research and technology have no doubt resulted & affected to a large scale the cost reduction across storage, archival and content delivery techniques coupled with huge investments by telecom companies in infrastructure and capacity expansion to create faster and resourceful networks. Latest surveys & the study has shown that average global residential internet connection download speed has perked up from 127 kilobits per second (Kbps) in 2000 to an average of 4.4 megabits per second (Mbps) in 2010. There is also a significant paradigm of shift in internet penetration with almost 60% homes capable of broadband in majority of Western Europe, USA, Canada, Australia and New Zealand and near to the 100% in the Asian countries inclusive of the fastest growing economies Japan, India, South Korea and Singapore.
The main contributors to this drive have been:
- Consumer turning publishers: The ease of the technology & the digital outbreak has caused inviting creative & out of box thinkers to turn into writers, leading to the advancement in the content horizon.
- Innovation in CE devices: new advanced devices enabling a common platform for bloggers, advertisers, publishers to bring a synergy alive!
- Compression technology & video resolution: New advanced videos with high resolution.
- Availability of premium content: Loads of en exclusivity observed in the content quality.
Bringing the change in the Digital Landscape| Reduction in the Content Lifecycle |Optimised solutions: SEO, SMO, and SME taking the centre stage!
Advancements in research and technology has been witnessed to a large scale & have emerged out remarkably resulting in the cost reduction across storage, archival and content delivery techniques coupled with huge investments by telecom companies (rollouts of ADSL2+ and VDSL2) in infrastructure and hence the capacity expansion to result into the emergence of a faster and resourceful networks. Study shows that average global residential internet connection download speed has undergone an outbreak & faced a significant improvement from 127 kilobits per second (Kbps) in 2000 to an average of 4.4 megabits per second (Mbps) in 2010.
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Adding to the party with unregulated policy watchdog, there is a potential base of millions of such publishers to contribute by conceptualising new blogging wave via wikis, podcasts & contents via exclusive video sharing portals which includes forerunners: Twitter & face book. Other vulnerable mediums include: You tube, vimeo & my cafe etc. A new paradigm of shift which has arrived by the entrance of the new technologically equipped internet based TV, which are more upgraded further into the connected TV, to be more crisp Smart TVs, have been smashing orthodox TV watching in the new eco-system enabled with the usability experience on a central common hub!. With the advent of the smart devices, there is a data explosion with the connectivity enabled with iPads, tablets & smart phones serving the purpose of centralised entertainment platforms enabling an exhaustive viewing familiarity with expediency of anywhere, anytime viewing. We all it as the ultimate advancement in the whole vicinity of Digital Advertising Agency has taken place! Or rather, better to put it in better way as socialising the complete media consumption. According to the latest exclusive research.
CONCLUDING THOUGHTS
Today there is a gradual but significant new paradigm of shift in the style of content creation, allocation and conservation. This complimented with emerging consumer anticipations is driving novelty, partnership and consolidated interaction among key players. While consumers are witnessing an increases adoption of the on-demand services and have been aspired for variety, flexibility, choices, convenience and value for money, industry stakeholders will have to give a watch & have to ensure consistently deliberate and re-invent their strategies by bringing innovative products.
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